Business & Branding
#BrandStrategy #MarketPosition #ValueCreation #Storytelling
Every enduring business is built on a brand that stands for something larger than its products. The companies that dominate markets are the ones that articulate a clear vision, deliver on their promises and evolve without losing their identity.
207 Articles
Business & Branding
Starbucks Closing Stores to Rebuild Trust—Here’s the Lesson
A disastrous tumbler promotion tied to a national tragedy tanked Starbucks Korea's sales by 26%—and is forcing the entire chain to close for sensitivity training, offering a stark lesson in how fast brand trust can collapse.
Read More
Business & Branding
Nostalgia Marketing Gold Rush: Here’s Your In
Business & Branding
The Race to the Bottom Is a Trap—Here’s How to Escape It
Business & Branding
How Starbucks Turned Around: 5 Decisions That Worked
Business & Branding
What a $50 Movie Ticket Teaches You About Pricing Power
Business & Branding
Building a Brand That Outlasts the Algorithm
Business & Branding
The 1-Page Brand Strategy That Lands More Clients
Business & Branding
National Small Business Month Bleeds PR Gold
Business & Branding
From the Editor: The Modern Media Mindset
Business & Branding
SXSW Week Rewards Pitchable Founders
Business & Branding
How To Build A Personal Brand That Grows Your Business
Business & Branding
7 Brand Strategies That Separate Market Leaders From Everyone Else
Business & Branding
The Brand Move Apple, Duolingo, and Lego Refuse
Business & Branding
How to Disaster-Proof Your Business: A Resilience Playbook
Business & Branding
The Power of Patience: Gap Inc.’s Second Mover Advantage
Business & Branding
PR is Too Expensive for Some Small Businesses. Here’s How to DIY It.
Business & Branding
5 Strategies Customer Service Teams Use to Build Lifelong Loyalty
Business & Branding
Autonomous Marketing: When AI Agents Run the Campaign
Business & Branding
How to Use a Circular Economy Mindset as a Competitive Advantage in Business
Business & Branding
Is Your Brand Missing… a Mascot?
...