Business & Branding

#BrandStrategy #MarketPosition #ValueCreation #Storytelling

Every enduring business is built on a brand that stands for something larger than its products. The companies that dominate markets are the ones that articulate a clear vision, deliver on their promises and evolve without losing their identity.

638 Articles

Expanding Internationally? Here’s How to Incorporate Local Culture Into Your Brand

Business & Branding

Expanding Internationally? Here’s How to Incorporate Local Culture Into Your Brand

By Jamie Davis Smith

Planning global expansion? Learn how to incorporate local culture into your brand authentically. Expert strategies from Hilton and Carnegie Mellon on glocalization, homage versus appropriation and building trust in new markets.
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The Power of Patience: Gap Inc.’s Second Mover Advantage

Business & Branding

The Power of Patience: Gap Inc.’s Second Mover Advantage

By Ilias Hamdouch

#PlayTheLongGame #StrategicThinking

What is Innovation in Business? Types, Tips and Ideas

Business & Branding

What is Innovation in Business? Types, Tips and Ideas

By Sandi Schwartz

#Disruption #GrowthMindset

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

Business & Branding

5 Strategies Customer Service Teams Use to Build Lifelong Loyalty

By Alex Frost

#CX #ClientRetention

How to Use a Circular Economy Mindset as a Competitive Advantage in Business

Business & Branding

How to Use a Circular Economy Mindset as a Competitive Advantage in Business

By SUCCESS Staff

#GrowthMindset #CompetitiveEdge

Future-Proof Your Brand Image: Expert-Backed Ways to Modernize Your Business Look

Business & Branding

Future-Proof Your Brand Image: Expert-Backed Ways to Modernize Your Business Look

By Pablo Urdiales Antelo

#MarketPosition #Storytelling

What Scotch’s Most Decorated Woman Can Teach Us About Changing an Industry

Business & Branding

What Scotch’s Most Decorated Woman Can Teach Us About Changing an Industry

By Iona Brannon

#SuccessMindset #GrowthJourney

How Decentralized Organizational Structures Are Taking Shape

Business & Branding

How Decentralized Organizational Structures Are Taking Shape

By Jeet Kumar Ambasth

#SuccessMindset #GrowthJourney

The Importance of Soft Skills for Business Success

Business & Branding

The Importance of Soft Skills for Business Success

By Brett Surbey

#GrowthMindset #CompetitiveEdge

A Look at Celebrity Brand Partnerships: Benefits, Risks and Tips to Get Started 

Business & Branding

A Look at Celebrity Brand Partnerships: Benefits, Risks and Tips to Get Started 

By Maria Mantas

#MarketPosition #Storytelling

Is Your Brand Missing… a Mascot? 

Business & Branding

Is Your Brand Missing… a Mascot? 

By Rikki Bleiweiss

#MarketPosition #Storytelling

Nobel Prize Winners Show How Innovation Builds on the Lessons of the Past

Business & Branding

Nobel Prize Winners Show How Innovation Builds on the Lessons of the Past

By Pablo Urdiales Antelo

#Disruption #FutureForward

How to Write Your Own Personal Brand Statement

Business & Branding

How to Write Your Own Personal Brand Statement

By Megan Hageman

#MarketPosition #Storytelling

Personal Branding 101: Learn How to Market Yourself & Win Customers With These 6 Tips

Business & Branding

Personal Branding 101: Learn How to Market Yourself & Win Customers With These 6 Tips

By Emma Johnson

#MarketPosition #Storytelling

Matt Ebert’s Legacy: Building More Than a Billion-Dollar Business

Business & Branding

Matt Ebert’s Legacy: Building More Than a Billion-Dollar Business

By Daymond John

#GrowthMindset #CompetitiveEdge

Transforming Corporate Giving With Sustainable Impact

Business & Branding

Transforming Corporate Giving With Sustainable Impact

By Jill McDonnell

#SocialImpact #PurposeDriven

The Pastry Project Co-Founders Create Sweet Opportunities for Their Community

Business & Branding

The Pastry Project Co-Founders Create Sweet Opportunities for Their Community

By Stefanie Ellis

#FounderJourney #BuildSomething

The Solo Entrepreneur Boom: Why Americans Are Embracing Independence in Record Numbers

Business & Branding

The Solo Entrepreneur Boom: Why Americans Are Embracing Independence in Record Numbers

By Pablo Urdiales Antelo

#FounderMindset #BuildSomething

How to Write a Keynote Speech That Captivates and Inspires

Business & Branding

How to Write a Keynote Speech That Captivates and Inspires

By Rikki Bleiweiss

#SuccessMindset #GrowthJourney

What Is Venture Capital Funding? Complete Guide to VC Funding

Business & Branding

What Is Venture Capital Funding? Complete Guide to VC Funding

By Jeet Kumar Ambasth

#SuccessMindset #GrowthJourney

How to Maximize Your ROI in Networking at In-Person Conferences

Business & Branding

How to Maximize Your ROI in Networking at In-Person Conferences

By Jeet Kumar Ambasth

#Connections #OpportunityMindset

The Event Alchemist: Hallie Seltzer, Founder of Pinpoint Productions, Crafts a Blueprint for Meaningful Experiences

Business & Branding

The Event Alchemist: Hallie Seltzer, Founder of Pinpoint Productions, Crafts a Blueprint for Meaningful Experiences

By Lisa A. Beach

#FounderJourney #BuildSomething

What Is a Positioning Statement? Why It Matters—and How to Write Yours

Business & Branding

What Is a Positioning Statement? Why It Matters—and How to Write Yours

By Maria Mantas

#SuccessMindset #GrowthJourney

How Entrepreneurs Are Using Festival Marketing Strategies to Build Brands

Business & Branding

How Entrepreneurs Are Using Festival Marketing Strategies to Build Brands

By Rikki Bleiweiss

#CompetitiveEdge #GrowthPlaybook

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