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Learn how to use ChatGPT effectively by following our recommendations for best practices and trying out these ChatGPT prompt ideas.

Learn how to use ChatGPT effectively. Discover prompt writing tips with practical examples, along with applications and benefits. | SUCCESS

How to Use ChatGPT (Free Version Features vs. Paid)

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How to Use ChatGPT (Free Version Features vs. Paid) | SUCCESS

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Jeet is a freelance writer with over three years of experience crafting blog posts and articles across diverse niches. A science graduate by choice and a literature aficionado at heart, he loves stories in any form or format. Thanks to an ever-burning curiosity, his interests span mythology, art, physics, philosophy, traveling and myriad other things. When he’s not working, you’ll likely find him lost in a book, watching a TV show or practicing French on Duolingo.

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Jeet Kumar Ambasth

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<p>We all want to do better at work—and in life, really. But traditional <a href="https://successcom.wpenginepowered.com/what-is-professional-development/">professional development</a> courses can be soul-sucking and aren’t the only way to improve. Sometimes we have to take matters into our own hands when it comes to upping our efficiency, streamlining our workflow or integrating tech tools.</p>



<p>We reached out to other businesspeople to see what products and tools have helped them stay at the top of their work game. Here’s what they shared:</p>



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<p><em><strong>Breaking:</strong> <a href="https://successcom.wpenginepowered.com/why-ai-projects-fail-and-how-to-succeed/">What Percentage Of AI Projects Fail? The Shocking Truth You Need To Know</a></em></p>



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<h2 class="wp-block-heading" id="h-1-customized-learning">1. Customized learning</h2>



<p>You never want to go stagnant on learning new skills, so options like <a href="https://www.masterclass.com/for-business" target="_blank" rel="noreferrer noopener">MasterClass at Work</a> are a great way to customize education for your teams or organizations. The online platform offers classes on topics like leadership, <a href="https://successcom.wpenginepowered.com/what-is-personal-development/">personal development</a>, creativity and communication, all taught by industry leaders. Lessons can be customized to meet team goals so you can improve employee engagement and retention. Prices start at $10 per month for one device; contact the company for group rates.</p>



<h2 class="wp-block-heading" id="h-2-tests-with-personality">2. Tests with personality</h2>



<p>Remember when the Enneagram was all the rage a few years back? It had a way of helping you gain insight into your own personality while helping others understand you at the same time. While personality typing isn’t new, tests from <a href="http://personality.co" target="_blank" rel="noreferrer noopener">Personality.co</a> can still help teams function better by allowing them to understand their colleagues more fully. The monthly plan is $30 for one person; contact the company for group rates.</p>



<h2 class="wp-block-heading" id="h-3-embrace-your-creativity-more-efficiently">3. Embrace your creativity more efficiently</h2>



<p>Need a professional-looking graphic but limited on time? <a href="https://www.canva.com/pro/" target="_blank" rel="noreferrer noopener">Canva Pro</a> can help you create eye-catching designs quickly and provides access to high-quality content, design tools and AI. This resource is a go-to for those hoping to produce outstanding designs without all the complicated software. The platform can be leveraged for social posts, slideshows and more. This premium app costs $120 per year for one person, but also offers a free version with limited features.</p>



<p>“During one campaign, we used Canva to make 30 social media images that looked good together in less than three hours,” says Jake Ward, online marketing professional and founder of <a href="https://kleo.so/">Kleo</a>, a free browser extension for consuming and creating content on LinkedIn. “This saved us almost 40% on design costs.”</p>



<h2 class="wp-block-heading" id="h-4-an-integrated-business-platform">4. An integrated business platform</h2>



<p><a href="https://www.hubspot.com/" target="_blank" rel="noreferrer noopener">HubSpot</a> is an AI-powered platform that helps businesses focus on their customers. It has software, integrations and resources to connect your marketing, sales, customer service and other teams. Each team can see the same unified view of the customer at all stages of their journey, which saves time, thanks to streamlined processes and automation. There’s a free version of the platform, but the paid version(s) range from $15 to $3,600 per month, depending on how many seats you buy and the types of software you choose.</p>



<p>“I can see in real time how campaigns are doing, where leads are in the pipeline and what is truly generating conversions instead of having to manually track every interaction or transfer between platforms,” says Arthur Favier, founder and CEO of <a href="https://www.oppizi.com/us/en/">Oppizi,</a> a startup that digitizes offline marketing. “Making data-driven decisions has always been more difficult in offline marketing, so that kind of clarity is quite helpful.”</p>



<h2 class="wp-block-heading" id="h-5-conquer-social-media-posting-schedules">5. Conquer social media posting schedules</h2>



<p><a href="https://successcom.wpenginepowered.com/build-relationships-first-how-to-sell-on-social-media/">Social media</a> might be the necessary evil of the business world, but it doesn’t have to be overwhelming. Products like <a href="https://buffer.com/" target="_blank" rel="noreferrer noopener">Buffer</a> can help you create content and schedule it on popular platforms like Instagram, TikTok and LinkedIn. The platform also helps you respond to comments quickly and understand analytics related to your socials. The free version gives you 10 scheduled posts per channel per month. The paid versions cost $5 (for one person) or $10 (for a team) monthly and give you unlimited posts.</p>



<p>“Using Buffer’s reporting features, we analyzed audience activity patterns and optimized posting times across three different industries,” says Ward. “This data-driven approach resulted in a 35% boost in click-through rates and a 12% increase in conversions over three months.”</p>



<h2 class="wp-block-heading" id="h-6-a-better-way-to-collate-your-reading-list">6. A better way to collate your reading list</h2>



<p>You meant to read that article later. But where did you save it? <a href="https://hq.getmatter.com/" target="_blank" rel="noreferrer noopener">Matter</a> is a content aggregation app that pulls together multiple articles, podcast episodes and videos into an aesthetically pleasing and accessible format. You can even have your newsletters sent straight to the app.&nbsp;</p>



<p>There’s a free version, but the paid version ($8 per month or $60 per year) offers extra features, like transcribing podcast episodes.</p>



<h2 class="wp-block-heading" id="h-7-say-thank-you-with-style">7. Say thank you with style</h2>



<p>In the digital world, a handwritten note from your company can really stand out. <a href="https://www.handwrytten.com/business/" target="_blank" rel="noreferrer noopener">Handwrytten</a> can send notes in calligraphic fonts to clients four or more times a year on stationery or on cards bearing your logo. The platform can integrate with productivity tools like Salesforce and Hubspot. Many price points are available, including $3.25 for one card and $373 per month for 100 cards.</p>



<p class="has-small-font-size"><em>Photo by</em> <em>Vadym Pastukh/iStock.com</em></p>



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From social media scheduling to integrated business platforms, discover the best productivity tools to help you work smarter in 2026 & beyond.

From social media scheduling to integrated business platforms, learn our experts’ 7 best productivity tools to help you work smarter. | SUCCESS

The 7 Best Productivity Tools to Help You Work Smarter in 2026

The 7 Best Productivity Tools to Help You Work Smarter in 2026 | SUCCESS

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Alexandra Frost is a Cincinnati-based freelance journalist and content strategist, focusing on health and wellness, parenting, education, business, environment, and lifestyle. She has been published in the New York Times, Atlantic, Washington Post, Glamour, Today’s Parent, Reader’s Digest, Consumer Reports, Women’s Health, and National Geographic. She spends her “free” time with her five kids under age 10, and coaching others on the ins and outs of media and content marketing. To connect or read more of her work please visit www.alexandra-frost.com.

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Alex Frost

Close-up of Google DeepMind Gemini 3 promotional website with vibrant dotted graphics and interactive buttons.

<p>Google’s newly released Gemini 3 model is making waves in the AI space and, for the first time in years, putting <a href="https://successcom.wpenginepowered.com/gpt-5-chatgpt-update-features/">ChatGPT</a> on the defensive. Released on <a href="https://blog.google/products/gemini/gemini-3/" target="_blank" rel="noreferrer noopener">Nov. 18</a>, Gemini 3 has drawn early praise for its speed, sharper reasoning and ability to handle images and video. Industry insiders suggest this leap could be genuinely transformative in the quest for more productive AI assistance.</p>



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<p><em><strong>Breaking:</strong> <a href="https://successcom.wpenginepowered.com/why-ai-projects-fail-and-how-to-succeed/">What Percentage Of AI Projects Fail? The Shocking Truth You Need To Know</a></em></p>



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<h2 class="wp-block-heading" id="h-gemini-s-momentum-creates-new-pressure-for-openai-and-chatgpt"><strong>Gemini’s momentum creates new pressure for OpenAI and ChatGPT</strong></h2>



<p>The new upgraded Gemini 3 model now sits at the core of Google’s global search engine and Gemini app, and its arrival marks the tech giant’s most serious bid yet to reclaim leadership in a field it originally helped create. Gemini’s rise is also prompting a moment of reckoning at OpenAI, whose ChatGPT has dominated the public imagination around <a href="https://successcom.wpenginepowered.com/how-your-company-can-use-ai-productively/">AI productivity</a> since 2022.&nbsp;</p>



<p>Analysts say Gemini 3’s impressive benchmark wins, deep <a href="https://successcom.wpenginepowered.com/google-docs-gemini-ai-integration/">integration across Google’s sprawling ecosystem</a> and clear cost advantages are ramping up the pressure—forcing rivals like OpenAI and X to work harder to stay ahead. Google’s structural edge is hard to ignore. It has the money, the infrastructure and the reach to drop new AI features into billions of devices overnight. And, crucially, <a href="https://www.axios.com/2025/11/25/google-gemini-openai-chatgpt-anthropic-claude" target="_blank" rel="noreferrer noopener">Google</a> is one of the only companies designing chips powerful enough to stand alongside Nvidia’s.</p>



<p>Per <a href="https://www.theinformation.com/articles/openai-worry-googles-pretraining-prowess" target="_blank" rel="noreferrer noopener">The Information</a>, OpenAI is bracing for a challenging period. CEO Sam Altman has warned staff to expect “rough vibes” and “temporary economic headwinds” as the company adjusts to Google’s renewed momentum. Even so, OpenAI still enjoys strong user loyalty, with an estimated 800 million people using ChatGPT weekly.&nbsp;</p>



<h2 class="wp-block-heading" id="h-using-gemini-3-to-test-product-ideas-and-evaluate-market-strategy"><strong>Using Gemini 3 to test product ideas and evaluate market strategy</strong></h2>



<p>For those steering a team or business, the primary enhancement in Gemini 3 is its improved reasoning power. This means getting not just faster answers, but also smarter ones. Gemini is now better at breaking down multistep problems, weighing trade-offs and handling ambiguous, imperfect information.&nbsp;</p>



<p>So if you’re testing a new product idea, modeling a pricing strategy or trying to understand why your metrics dipped last quarter, Gemini 3 can work through the logic instead of just rewriting your notes. It now behaves much more like a <a href="https://successcom.wpenginepowered.com/google-finance-ai-market-insights/">strategic analyst</a> than a text generator, which is why so many early users say it feels like a genuine leap. With enhanced reasoning skills, the updated AI excels at solving intricate problems across science, mathematics and other specialized fields.&nbsp;</p>



<h2 class="wp-block-heading" id="h-gemini-3-integrates-presentations-pdfs-and-code-for-smarter-insights"><strong>Gemini 3 integrates presentations, PDFs and code for smarter insights</strong></h2>



<p>One of Gemini 3’s most impressive upgrades is its enhanced multimodal intelligence, which proves invaluable for everyday tasks beyond benchmark scores. Gemini can digest text, images, presentations, PDFs, code snippets, diagrams and videos all at once and produce insights that connect them. A founder raising a seed round can upload a pitch deck, a product screenshot and a financial model and ask for a critique.</p>



<p>A marketer can feed it ad assets, performance data and competitor creative and get an integrated analysis rather than three separate explanations. This ability to “read the whole room” makes it enormously useful for anyone whose work involves juggling multiple formats and staying on top of large volumes of documents.</p>



<p>The company revealed on Thursday that Gemini 3 will also drive the next version of <a href="https://blog.google/technology/ai/nano-banana-pro/" target="_blank" rel="noreferrer noopener">Nano Banana</a>: a popular image-generation platform contributing to Gemini’s expansion this year. Since Nano Banana’s debut, Gemini has seen its fastest growth yet, rising from 450 million to <a href="https://www.wsj.com/tech/ai/google-gemini-3-ai-behind-scenes-e1787729" target="_blank" rel="noreferrer noopener">650 million</a> monthly users.</p>



<h2 class="wp-block-heading" id="h-gemini-3-keeps-track-of-complex-material-without-losing-context"><strong>Gemini 3 keeps track of complex material without losing context</strong></h2>



<p>Another standout feature of the new Gemini model is its giant context window, which finally makes it practical to use AI on large, complex, real-world material. Gemini 3 can now process sprawling contracts, years of meeting notes, detailed regulatory documents and even substantial chunks of code without losing track of the context.&nbsp;</p>



<p>For executives, entrepreneurs and team leaders, this is a game-changer: Instead of breaking complex problems into fragmented prompts or struggling with a model that loses context, Gemini 3 can process the full picture and deliver a single, coherent, actionable output. It elevates the AI from a tool for isolated tasks to a strategic partner that can support long-term projects and decision-making at scale.</p>



<h2 class="wp-block-heading" id="h-spreadsheets-to-presentations-gemini-3-connects-your-entire-workflow"><strong>Spreadsheets to presentations: Gemini 3 connects your entire workflow</strong></h2>



<p>The benefits extend further thanks to Gemini 3’s tight integration across Google’s ecosystem. Because it’s embedded in Search, Workspace, Android and the Gemini app, the AI can seamlessly interact with the documents, data and workflows professionals already rely on daily. It can comb through Drive folders, analyze Sheets, extract insights from emails, generate slides or produce polished layouts automatically.</p>



<p>Google’s latest update to the Gemini app brings a cleaner, faster and more reliable experience. With smoother interactions, improved responsiveness and enhanced reasoning under the hood, the app now feels noticeably sharper and more capable. Whether you’re having multistep conversations, managing tasks or using Gemini Live, the redesign makes everyday use, from writing and planning to homework, more seamless and intuitive.</p>



<p>If you’ve ever wished AI could handle messy, real-world projects without forgetting half of what you told it, Gemini 3 might just feel like magic. It’s fast, smart and actually follows along across multiple formats and apps. For businesses, creatives or just anyone juggling a lot at once, it’s the kind of AI that could genuinely make life easier—and maybe even a little more fun.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Koshiro K/Shutterstock</em></p>



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Discover how Google’s Gemini 3 model delivers faster reasoning, multimodal insights and seamless workflow, boosting AI productivity.

Discover how Google’s Gemini 3 model delivers faster reasoning, multimodal insights and seamless workflow, boosting AI productivity. | SUCCESS

Step Into the Future of Productivity With Google’s New Gemini 3 Model

Gemini 3 Model: Google’s AI Upgrade Boosting Productivity | SUCCESS

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Pablo explores how AI, emerging technologies, and today’s strategic choices are shaping the way we live, work, and build the future. He translates complex innovations into clear insights that help leaders and professionals anticipate tomorrow’s opportunities.

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Pablo Urdiales Antelo

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<p>By this point in the AI revolution, the phrase “AI won’t take your job, but someone using AI will” has saturated the ears of marketers and business owners alike. While admittedly grating at times, innovative leaders are seeing truth in the technological platitude in a new light as <a href="https://successcom.wpenginepowered.com/microsoft-introduces-autonomous-ai-agents/">AI agents</a>—autonomous cybernetic partners that can think, act and learn—grow in capability and popularity.&nbsp;</p>



<p>According to the <a href="https://www.marketingaiinstitute.com/hubfs/2025%20State%20of%20Marketing%20AI%20Report.pdf" target="_blank" rel="noreferrer noopener">AI Marketing Institute’s 2025 State of Marketing AI Report</a>, 74% of respondents said that AI was either “critically important” or “very important” to their marketing efforts. Of those surveyed, 60% were either piloting <a href="https://successcom.wpenginepowered.com/youtube-ai-video-marketing-tools/">AI tools</a> in their organizations or scaling them to widespread use.&nbsp;</p>



<p>These agents, in tandem with technologically adept users behind the scenes, are spearheading a new kind of marketing for brands across the globe with impressive results.</p>



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<p><em><strong>Breaking:</strong> <a href="https://successcom.wpenginepowered.com/why-ai-projects-fail-and-how-to-succeed/">What Percentage Of AI Projects Fail? The Shocking Truth You Need To Know</a></em></p>



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<h2 class="wp-block-heading" id="h-autonomous-marketing-agents-in-action">Autonomous marketing agents in action</h2>



<p>AI-agent focused health care marketing agency <a href="http://caidera.ai" target="_blank" rel="noreferrer noopener">Caidera.ai</a> has used multilevel AI agent schemas to develop content at scale. Faced with strict regulations (e.g., HIPAA &amp; FDA), the agency had to create content with each claim substantially backed up by credible sources. No small feat.&nbsp;</p>



<p>The agency used multiple AI agents to source and verify its scientific claims, draft content at scale, such as newsletters and advertisements, and check its marketing materials with regulatory guidelines. Using these agents significantly reduced manual work for its staff and had noticeable ROI benefits: They had double conversion rates compared to traditional marketing methods and needed 40% less resources to create campaigns.&nbsp;</p>



<p>Oz Etzioni, co-founder and CEO of the company <a href="https://www.clinch.co/" target="_blank" rel="noreferrer noopener">Clinch</a>, and his team have created what he calls an “orchestration operating system” for advertising across all kinds of channels, known as Flight Control. Multiple AI agents operate to help his <em>Fortune</em> 500 clients with creative strategy, distribution, optimization and data and analytics for media campaigns. Etzioni describes how his clients can have conversations with multiple types of agents to understand best marketing practices, historical data trends on their previous campaigns and other key metrics all in plain language, after relevant data is fed to the agents to learn about their company’s best marketing practices.&nbsp;</p>



<p>A core example he shared was how brands can simply upload their master reference documents and brand guidelines to create ads for all types of channels at scale using conversational instructions: “So something that used to take days and weeks [and] multiple teams, now takes minutes.”&nbsp;</p>



<p>The results are exciting, but they also come with caveats.&nbsp;</p>







<h2 class="wp-block-heading" id="h-great-results-require-great-data">Great results require great data</h2>



<p>Etzioni doesn’t hold back from describing the benefits of using agentic AI in marketing campaigns, but he doesn’t glamourize AI partners either.</p>



<p>“You [cannot] just create an agent and let it run—it will be clueless… So you gotta have the data behind it to feed and educate the agent in order… to get you what you want,” he says, adding, “The quality of your data really determines how good your agent is.”</p>



<p>Imran Jaffery, VP of growth marketing at <a href="https://theshiftnetwork.com/" target="_blank" rel="noreferrer noopener">The Shift Network</a>, recommends training your AI agent on every bit of marketing information you can find so it can create multiple creative outputs that <a href="https://successcom.wpenginepowered.com/generative-ai-advertising-strategy/">match your brand’s voice</a> and goals. His reason? Your business has “unique needs” and assumedly swaths of unique knowledge on how to meet them—use it.&nbsp;</p>



<p>“We’ve trained an AI agent, built on GPT-5, on every aspect of our business from brand identity, values, historical performance and business goals,” he says.&nbsp;</p>



<h2 class="wp-block-heading" id="h-scale-and-speed-aren-t-the-only-considerations">Scale and speed aren’t the only considerations</h2>



<p>AI marketing agents open the door to a level of scalability for creative work that excites brands, Etzioni notes, but excitement without proper planning won’t give the results they're looking for. He thinks a focus on generating marketing materials only leads to additional bottlenecks—creating more materials means you have to know what to do with them.&nbsp;</p>



<p>“You have 50,000 creatives; before, you had 500. How are you gonna traffic them? How are you gonna control [them] ? How are you gonna measure [them]?” he rhetorically suggests, noting that companies that use AI marketing agents need to “grow at the same time or else you’re gonna create multiple bottlenecks and it’s all gonna fall down on more people.”</p>



<p>For those interested in creating their own AI agents to grow their campaigns, Etzioni suggests treating agentic AI “like any other technology.” You need to know what your goals are, what challenges you are solving with the agent specifically and how you will measure success, he recommends.&nbsp;</p>



<h2 class="wp-block-heading" id="h-transparency-is-key-to-retaining-authentic-client-connections">Transparency is key to retaining authentic client connections</h2>



<p>Communication is always a key ingredient in maintaining healthy customer relationships. Introducing AI agents into your marketing campaigns can bring about massive change at scale, and that increases the risk of sending the wrong message to consumers.&nbsp;</p>



<p>Etzioni has seen brands rush to implement AI agents too quickly, without letting their clients or user base know that they’re going to be building a brand-new technology.&nbsp;</p>



<p>“I think people are rushing to the market too fast…. You gotta be transparent with your clients as well,” he advises. He suggests letting clients know that you’re experimenting with a new technology and set expectations from the get-go.&nbsp;</p>



<h2 class="wp-block-heading" id="h-there-s-an-agent-for-that">‘There’s an agent for that’</h2>



<p>It’s been suggested by experts in the AI space that the rise of LLMs like <a href="https://successcom.wpenginepowered.com/how-to-use-chatgpt/">ChatGPT</a> are just the beginning of a “golden age” in machine learning and are ushering in a massive wave of opportunities for those who are willing to grab them.&nbsp;</p>



<p>As a pioneer in the agentic AI space, Etzioni compares the current technological climate surrounding AI agents to another technological boom in the 2000s: the iPhone.&nbsp;</p>



<p>“ But I do think… the same way we had… when the iPhone launched and… we had an app for that…. I think we're coming to that peak as well with applications for AI and agents that people are building agents for specific things and there's gonna be an agent for this, an agent for that.”</p>



<p>It’s undeniable that there is pressure to adopt AI agents to give your business an edge. Competitors that adopt the burgeoning tech have an edge in speed, scale and analysis. However, everyone rushing to use the technology as soon as possible can give thoughtful leaders an advantage: careful, transparent and methodical implementation—that will give them the real edge.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by Drazen Zigic/Shutterstock</em></p>

Brett Surbey

Learn how autonomous AI agents are transforming marketing campaigns with faster workflows, smarter data and higher ROI.

Learn how autonomous AI agents are transforming marketing campaigns with faster workflows, smarter data and higher ROI. | SUCCESS

Autonomous Marketing: When AI Agents Run the Campaign

Autonomous Marketing: When AI Agents Run the Campaign | SUCCESS

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Charity De Souza

Business man Analytics and Data Management System on computer

<p>The world of market research is undergoing a rapid transformation. Generative AI is giving marketers new ways to understand consumers, enabling faster, more cost-effective insights. When companies utilize AI-generated personas and digital twins, they can test new ideas and predict how customers might react, without waiting for costly surveys or focus groups.&nbsp;</p>



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<p><em>You'll also enjoy: <a href="https://successcom.wpenginepowered.com/google-gemini-3-model-productivity/">Step Into the Future of Productivity With Google’s New Gemini 3 Model</a></em></p>



<h2 class="wp-block-heading" id="h-gen-ai-simulation-tools-are-disrupting-the-140b-market-research-industry"><strong>Gen AI simulation tools are disrupting the $140B market research industry</strong></h2>



<p>According to a <em>Harvard Business Review</em> feature <a href="https://hbr.org/2025/11/the-ai-tools-that-are-transforming-market-research" target="_blank" rel="noreferrer noopener">published this week</a>, <a href="https://successcom.wpenginepowered.com/autonomous-marketing-ai-agents/">Gen AI–powered simulation tools</a> are expected to disrupt the $140 billion market research industry in 2026, as a growing number of companies in the U.S. and worldwide begin investing in this cutting edge simulation technology.</p>



<p>The trio behind the piece, Jeremy Korst, Stefano Puntoni and Olivier Toubia, point to two AI technologies reshaping the field: synthetic personas and digital twins. Synthetic personas are essentially AI-created composites of customer groups designed to mirror common traits and preferences. Digital twins, meanwhile, are much more specific: virtual versions of real people, created from detailed survey responses, past interactions or behavioral data.</p>



<h2 class="wp-block-heading" id="h-why-companies-are-turning-to-ai-simulations-for-faster-data-driven-decisions"><strong>Why companies are turning to AI simulations for faster, data-driven decisions</strong></h2>



<p>These tools act as proxies for real customers, allowing companies to simulate responses without conducting traditional, time-consuming surveys or interviews. Synthetic personas provide insights at the group level, helping marketers understand trends and preferences across a segment. Digital twins offer a more granular view, modeling individual behaviors and allowing for nuanced testing of marketing messages, pricing strategies or product features.&nbsp;</p>



<p>The <em>Harvard Business Review</em> highlights two ways companies will increasingly use AI-generated personas. In the top-down approach, one AI-generated persona acts like a spokesperson for an entire customer group, giving a single answer for questions such as how much people might pay for a product.</p>



<p>The bottom-up approach works a bit differently: Instead of relying on one persona, it creates an entire virtual group of AI personas, each with its own characteristics and preferences, to reflect the natural differences you would see in a real customer group. This lets companies explore a range of possible reactions, just like they would if they were asking real people in a survey.</p>



<p>Companies across industries are already experimenting with synthetic personas and digital twins to gain a competitive edge. Analysts predict the global digital twin market could see annual growth of <a href="https://post.parliament.uk/digital-twins-dynamic-models-that-respond-to-real-time-data/#heading-4" target="_blank" rel="noreferrer noopener">up to 45%</a>, climbing from $13-$16 billion in 2023 to $138-$195 billion by 2030.<strong> </strong>In the fast-food sector, for example, chains can use AI-generated customer profiles to test new menu items, promotions or store layouts before rolling them out nationally, helping them predict what combinations will appeal to different customer segments.</p>



<p>Retailers are employing similar approaches to simulate shopping behaviors and optimize product placement, while streaming services use digital twins to forecast content preferences and engagement. Even financial institutions are exploring these tools to model client reactions to new investment products or digital services. By running these virtual experiments, companies can make <a href="https://successcom.wpenginepowered.com/google-finance-ai-market-insights/">data-driven decisions faster</a> and with far less risk.</p>



<h2 class="wp-block-heading" id="h-predicting-customer-behavior-with-ai-digital-twins"><strong>Predicting customer behavior with AI digital twins</strong></h2>



<p>Unlike AI personas, which represent groups, digital twins focus on real people. With enough information from purchases, surveys or online activity, a company can generate a virtual version of an individual that mirrors their behavior. These digital twins can then participate in virtual surveys, answer questions in simulated interviews or even take part in experiments, just as a real person would.</p>



<p>This allows companies to test ideas, predict reactions and personalize offers at the individual level, all without needing to involve the person directly. As the <em>Harvard Business Review</em> notes, this approach offers a new level of detail and flexibility, enabling businesses to make decisions more quickly while still capturing the diversity of real customer behavior.&nbsp;</p>



<p>This data, when combined with algorithms that predict future actions, allows businesses to anticipate choices with startling precision. But it also means that intimate details of an individual’s life are being used, often without their direct knowledge, to guide corporate decisions. Experts warn that the more granular the model, the greater the risk of privacy breaches, inadvertent bias or manipulative targeting, turning what seems like a useful tool into a potential ethical minefield.&nbsp;</p>



<h2 class="wp-block-heading" id="h-ai-applications-are-deployed-60-faster-with-digital-twins"><strong>AI applications are deployed 60% faster with digital twins</strong></h2>



<p>Digital twins aren’t just a futuristic idea; they’re already helping companies work smarter, according to McKinsey. According to a 2022 report published by the consultancy firm, businesses using these virtual models can get AI applications up and running <a href="https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/digital%20twins%20the%20foundation%20of%20the%20enterprise%20metaverse/digital-twins-the-foundation-of-the-enterprise-metaverse.pdf?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">60% faster</a>, slash capital and operating costs by around 15% and boost overall efficiency by about 10%.&nbsp;</p>



<p>These AI simulation tools are an exciting glimpse of the business world of tomorrow, where virtual replicas of people and processes guide marketing and sales decisions in near real-time. The rewards are obvious: speedier insights, custom-tailored experiences and <a href="https://successcom.wpenginepowered.com/marketing-strategies-for-2025-vladimer-botsvadze/">strategies</a> that hit the mark. The risks, however, are just as clear. As companies edge closer to wielding near-omniscient predictive powers, the tricky question remains: At what point does clever marketing slip into digital-age exploitation?</p>



<p class="has-small-font-size"><em>Photo by Smallroombigdream/Shutterstock</em></p>

AI personas and digital twins are reshaping market research, delivering faster insights, lower costs and predictive customer modeling.

AI personas and digital twins are reshaping market research, delivering faster insights, lower costs and predictive customer modeling. | SUCCESS

This AI Simulation Marketing Technology Will Transform the Market in 2026

AI Simulation Marketing Tech Will Transform 2026 Research | SUCCESS

https://successcom.wpenginepowered.com/wp-content/uploads/2025/11/ai-simulation-marketing-technology-2026.jpg

Young artist mixing and mastering tunes on professional console

<p><strong>What You’ll Learn: </strong>Find out the current state of AI in entertainment and how it’s poised for the future. Gain insight on how it’s empowering today’s creative to provide unique entertainment options.&nbsp;</p>



<p>Artificial intelligence (AI) in entertainment offers a world of possibilities. In fact, AI is shaking up the entertainment industry. It’s helping creators make music, scripts and videos faster while personalizing what we watch and play. It’s making high-quality tools more accessible. However, it also raises some questions about jobs, deepfakes and originality. It’s not replacing human creativity, but it’s often enhancing it. What does the future of AI in entertainment look like? In short—powerful mix of human creativity and smart tech working together.&nbsp;</p>



<p>AI is no longer just a behind-the-scenes technology. Today, it's at the heart of a seismic shift across the entire entertainment ecosystem. From streaming platforms and video games to film studios and independent creators, AI is transforming content. We're seeing changes in how it's created, distributed and consumed.</p>



<p>In recent years, we've seen AI evolve from a novelty into a driving force behind innovative storytelling. It can help create hyper-personalized viewer experiences and accessible production tools. AI in music production can now compose soundtracks in minutes. Platforms like ChatGPT assist in writing scripts or developing characters. Yet, with this promise also comes a wave of controversy. Concerns about job displacement, originality and the ethics of deepfake content are sparking industry-wide debates.</p>



<p>This article dives into the many roles AI plays in entertainment today. We’ll look at how it’s playing out with cutting-edge tools reshaping production and how AI is changing audience experiences. Plus, get insight on the implications for creators and media companies. This guide will give you an understanding of AI's growing influence and what it means for storytelling in the years ahead.</p>



<h2 class="wp-block-heading" id="h-ai-in-content-creation-a-new-era-for-creatives">AI in Content Creation: A New Era for Creatives</h2>



<p>AI in entertainment has moved from a back-end tool to a front-and-center creative partner in content production. It helps creators produce more content. It also helps creators make content faster and with fewer resources. Whether it's generating new storylines or fine-tuning film edits, AI is expanding the possibilities for what individuals and studios can achieve.</p>



<h3 class="wp-block-heading" id="h-scriptwriting-and-story-generation">Scriptwriting and Story Generation</h3>



<p>Writers are increasingly turning to tools like <a href="https://chatgpt.com/" target="_blank" rel="noreferrer noopener">ChatGPT</a> and <a href="https://www.jasper.ai/" target="_blank" rel="noreferrer noopener">Jasper AI</a> to brainstorm ideas and overcome writer's block. They might also use it to generate entire scenes or scripts. These AI tools are trained on vast amounts of storytelling data. Accordingly, this enables them to mimic conventions from different genres and suggest narrative arcs. AI isn't replacing human screenwriters. Yet it can offer valuable support in the early stages of content development.</p>



<h3 class="wp-block-heading" id="h-ai-for-songwriting-music-composition-and-sound-design">AI for Songwriting, Music Composition and Sound Design</h3>



<p>Platforms like <a href="https://www.aiva.ai/" target="_blank" rel="noreferrer noopener">Aiva</a> and <a href="https://boomy.com/" target="_blank" rel="noreferrer noopener">Boomy</a> allow users to create original music tracks with a few prompts. These platforms use algorithms to generate music that match whatever mood, genre or tempo you need. </p>



<p>For independent creators and small studios, this might be a game-changer. It means high-quality soundtracks without the added expense of hiring a composer. As these tools grow more sophisticated, however, some have concerns. People may worry that <a href="https://successcom.wpenginepowered.com/will-ai-replace-songwriters/">AI could eventually replace songwriters altogether.</a>  </p>



<h3 class="wp-block-heading" id="h-voice-synthesis-and-dubbing">Voice Synthesis and Dubbing</h3>



<p>AI-generated voice tools such as <a href="https://elevenlabs.io/" target="_blank" rel="noreferrer noopener">ElevenLabs</a> and <a href="http://play.ht" target="_blank" rel="noreferrer noopener">Play.ht </a>can synthesize natural-sounding speech in multiple languages. They can even replicate specific voices. This makes global content distribution faster and more cost-effective. It also enables creators to experiment with voice overs without needing to have the full studio setup.</p>



<h3 class="wp-block-heading" id="h-ai-in-video-editing-and-animation">AI in Video Editing and Animation</h3>



<p>AI animation tools such as <a href="https://pika.art/login" target="_blank" rel="noreferrer noopener">Pika Labs</a> and <a href="https://www.synthesia.io/" target="_blank" rel="noreferrer noopener">Synthesia</a> are redefining post-production and animation. Pika Labs uses AI to generate and enhance motion graphics, while Synthesia creates lifelike AI avatars for use in explainer videos and virtual hosts. These tools drastically reduce production time and cost while unlocking new creative formats.</p>







<h2 class="wp-block-heading" id="h-ai-driven-personalization-the-viewer-becomes-the-focus">AI-Driven Personalization: The Viewer Becomes the Focus</h2>



<p>While content creation with AI is helpful, it's also transforming how we consume it. Think about personalization engines powered by machine learning and user data. These are tailoring experiences to individual viewers like never before.</p>



<ul class="wp-block-list">
<li><strong>Personalized Content Recommendations: </strong>Whether you're on Netflix, YouTube or Spotify, the recommendations you see are generally powered by AI. These platforms analyze your behavior. They evaluate what you watch, skip, like or share to suggest what you'll enjoy next. This keeps audiences engaged longer and helps platforms retain subscribers.</li>



<li><strong>Adaptive Storytelling and Interactivity:</strong> AI is enabling more interactive and personalized media experiences. Some platforms are experimenting with adaptive narratives that change based on viewer choices or real-time data inputs. AI in gaming and emerging interactive films is especially prevalent. In these, your decisions actually shape the outcome of the story.</li>



<li><strong>Social Platforms: </strong>Social media platforms like TikTok and Instagram Reels are now embedded with AI features. These help users edit videos, generate effects and even compose captions. These tools lower the barrier to entry for creators. They can also blur the line between professional and amateur content.</li>
</ul>



<h2 class="wp-block-heading" id="h-how-ai-tools-empower-independent-creators">How AI Tools Empower Independent Creators</h2>



<p>AI in entertainment isn't just a tool for the big studios. It's also empowering a new wave of independent creators.</p>



<h3 class="wp-block-heading" id="h-faster-turnaround-times">Faster Turnaround Times</h3>



<p>AI can dramatically speed up production workflows. AI can enhance turnaround times through automatic transcription, subtitling, AI-generated media, thumbnails and music. In turn, creators can produce content faster and publish more consistently. This is essential in today's fast-paced digital landscape.</p>



<h3 class="wp-block-heading" id="h-ai-as-creative-collaborator">AI as Creative Collaborator</h3>



<p>Rather than replacing human creativity, AI can augment it. Creators can use AI to brainstorm concepts, remix footage and even co-write lyrics. This hybrid approach fosters innovation and encourages experimentation in content formats and genres.</p>



<h3 class="wp-block-heading" id="h-giving-creators-new-tools-to-cut-costs-and-gain-success">Giving Creators New Tools to Cut Costs and Gain Success</h3>



<p>Creators are also experimenting with different ways AI can assist with the creative process and take on tasks that help them cut costs. Although AI-tools may not rival Holly-wood level production, they are beneficial resources to help independent creators succeed. With platforms like Lumen5 for video creation and D-ID for AI avatars, solo creators or smaller creative studios have powerful tools to help at their disposal.<br></p>



<h2 class="wp-block-heading" id="h-ethical-concerns-and-industry-challenges">Ethical Concerns and Industry Challenges</h2>



<p>Despite its promise, AI in entertainment raises important ethical and legal questions.</p>



<ul class="wp-block-list">
<li><strong>Deepfakes and Synthetic Media: </strong> Deepfake content creation that has been AI-generated can be used for satire or art. However, it can also be used for misinformation. As the technology becomes more realistic, distinguishing real from fake content becomes harder. This raises concerns about consent and authenticity.</li>



<li><strong>Copyright and Originality: </strong>Who owns AI-generated content? The creator who trained the AI? The user who provided prompts? Legal frameworks are still catching up, and the industry is struggling with answering questions about originality, intellectual property and fair use.</li>



<li><strong>Job Displacement: </strong>AI tools are automating tasks once done by editors, musicians, animators and writers. While this may lead to greater efficiency, it also poses risks to traditional creative jobs. However, it may also create new roles. For example, jobs like prompt engineers or AI ethics consultants.</li>



<li><strong>Responsible AI Usage: </strong>As AI in entertainment becomes more common in the entertainment world, it's important that companies stay honest and clear about when and how it's being used. This kind of openness builds trust and helps prevent misunderstandings. At the same time, there may be a need for some rules or regulations to guide how AI is used, especially when it comes to things like deep fakes, voice cloning or using someone's likeness. It's all about finding a balance between innovation and responsibility. This will allow AI technology to enhance creativity without crossing ethical lines.</li>
</ul>



<h2 class="wp-block-heading" id="h-the-future-of-entertainment-human-machine">The Future of Entertainment: Human + Machine</h2>



<p>Looking ahead, AI will continue to play an integral role in the evolution of entertainment.</p>



<h3 class="wp-block-heading" id="h-hybrid-workflows">Hybrid Workflows</h3>



<p>The most effective models will likely combine human creativity with machine efficiency. Writers might use AI to generate rough drafts, then refine them with their own personal, human touch. Editors may rely on AI to handle repetitive tasks, freeing them to focus on the rest.</p>



<h3 class="wp-block-heading" id="h-studio-investment-in-ai">Studio Investment in AI</h3>



<p>Major studios and platforms are investing heavily in AI, from content creation tools to data analytics systems. <a href="https://successcom.wpenginepowered.com/meet-ai-leaders/">Visionary leaders across industries</a>—including entertainment—are already setting the pace for what’s next.<a href="https://successcom.wpenginepowered.com/meet-ai-leaders/"> </a>This signals a long-term shift in how entertainment is produced, distributed and consumed.</p>



<h3 class="wp-block-heading" id="h-immersive-and-personalized-experiences">Immersive and Personalized Experiences</h3>



<p>Expect entertainment to become even more personalized, immersive and interactive. From AI-driven VR experiences to narrative-based gaming powered by natural language processing (NLP) in storytelling, the lines between reality and fiction will continue to blur. <a href="https://successcom.wpenginepowered.com/how-ai-in-the-metaverse-is-changing-the-world/">AI is even making waves in the metaverse</a>, where it's transforming how people socialize, work and consume content in immersive digital environments.</p>



<h2 class="wp-block-heading" id="h-embracing-ai-without-losing-the-human-touch">Embracing AI Without Losing the Human Touch</h2>



<p>AI is not just a tool—it's a transformative force in entertainment. It empowers creators and engages audiences while opening the door to formats we have yet to imagine. But with that power comes responsibility. By using AI to enhance and not replace human creativity, we can build a future of AI and storytelling that is inclusive and diverse.</p>



<p>Stay curious, explore new tools and be part of the next chapter in entertainment's evolution.</p>



<p class="has-small-font-size"><em>Photo by DC Studio/Shutterstock</em></p>

Discover how AI in entertainment is transforming content creation, music and storytelling. Explore tools, trends and AI’s future in media.

Discover how AI in entertainment is transforming content creation, music and storytelling. Explore tools, trends and AI’s future in media. | SUCCESS

AI in Entertainment: How Artificial Intelligence Is Shaping the Future

How AI in Entertainment Is Reshaping Our World | SUCCESS

https://successcom.wpenginepowered.com/wp-content/uploads/2025/10/ai-in-entertainment.jpg

Meredith Eastwood is a content writer specializing in personal development, workplace psychology, and lifestyle strategy. With a background in education and a passion for behavioral insight, she brings clarity and depth to topics that inspire growth. Her work at SUCCESS explores emotional intelligence, workplace personality dynamics, confidence, and career advancement. Featured in outlets like Yahoo Life, Mashed, and House Digest, Meredith is known for producing thoughtful, engaging content that resonates with high-performing, purpose-driven audiences. Based in the UK, she approaches each piece with professionalism, curiosity, and a commitment to helping readers unlock their full potential.

https://successcom.wpenginepowered.com/wp-content/uploads/2025/07/Meredith-Eastwood-cropped.jpg

Meredith Eastwood

<p>The future of work is here, and artificial intelligence is steering the ship. Companies want people who can navigate this fascinating new technology with confidence, and they’re offering <a href="https://successcom.wpenginepowered.com/netflix-700k-job-ai-hybrid-skills/">big paychecks</a> to those who can.&nbsp;</p>



<p>AI isn’t simply automating tasks at the edges of the workplace; it’s reshaping the core skills employers rely on. <a href="https://www.weforum.org/publications/the-future-of-jobs-report-2025/infographics-94b6214b36/" target="_blank" rel="noreferrer noopener">By 2030</a>, 40% of today’s core job skills will look different, the World Economic Forum says, and companies are wasting no time, offering nearly <a href="https://cdn.bfldr.com/SDYPVW60/at/vfhxpgf7bh3qnc8bhnj9wk7/Skillsoft_IT_Skills_Salary_Report_2024.pdf?utm_source=mkto&amp;utm_medium=email&amp;utm_campaign=GK_BRD-ACQ-NA_FY25-ALL-WEB-RR-IT_Skills_Salary_Report_24&amp;mkt_tok=Nzc4LU5VVS03MTUAAAGYlPIIRXnOQDzJgoF1o4T-bb5MuaUg3VuSs2nc0tc5yNdNZTRUnKcJtWMVRrJgvmI5eb_ffjYBH_0R6tFky659l_bvxDQhW8u1A0yrDvx-4ZusOK4uVw" target="_blank" rel="noreferrer noopener">50% higher salaries</a> to employees with AI qualifications, per Skillsoft’s 2024-2025 findings. </p>



<h2 class="wp-block-heading" id="h-explore-220-free-ai-courses-on-aws-skill-builder"><strong>Explore 220+ free AI courses on AWS Skill Builder</strong></h2>



<p>Amazon Web Services today <a href="https://www.aboutamazon.com/news/aws/aws-ai-certification-learning-tools-skills-development" target="_blank" rel="noreferrer noopener">launched</a> four new AI-driven learning programs to counter the industry’s growing AI skills shortage, offering a structured pathway that includes training, simulated AI practice, validation and applied experience. Through <a href="https://skillbuilder.aws/" target="_blank" rel="noreferrer noopener">AWS Skill Builder</a>, users can access over 220 free AI courses spanning entry-level lessons to deep dives on generative and agentic AI. The platform is built for real-life schedules, letting workers train whenever it fits. </p>



<p>These new AWS tools aren’t your standard training videos either. The Meeting Simulator delivers AI-powered practice in realistic workplace scenarios, and Cohorts Studio supports collaborative group learning. In addition, two hands-on microcredentials let learners complete real-world tasks.</p>



<h2 class="wp-block-heading" id="h-advance-your-career-with-aws-microcredentials-and-hands-on-ai-training"><strong>Advance your career with AWS microcredentials and hands-on AI training</strong></h2>



<p>The flagship option, the <a href="https://aws.amazon.com/certification/certified-generative-ai-developer-professional/" target="_blank" rel="noreferrer noopener">AWS Certified Generative AI Developer–Professional</a>, is built for people who want to prove they can develop real, production-ready AI systems. Think of it as the industry’s way of separating dabblers from developers. You’ll need hands-on experience with generative AI tools, comfort working in AWS environments and a working knowledge of cloud deployment, security, data engineering and cost optimization. </p>



<p>AWS’s smaller hands-on <a href="https://skillbuilder.aws/category/type/microcredentials" target="_blank" rel="noreferrer noopener">microcredentials</a> are designed to show employers that you can actually do key tasks—not just understand the concepts. The Serverless Demonstrated microcredential walks you through building real applications the same way developers do on the job. You’ll practice things like creating an API (the doorway apps use to talk to each other), setting up automated workflows and designing systems that react instantly to events—without ever having to manage or maintain a physical server. The training is very step-by-step and task based, so even if you’ve never touched “serverless” tech before, you learn by doing and seeing how it works in action.</p>



<h2 class="wp-block-heading" id="h-learn-to-plan-automate-and-execute-tasks-with-ai-agents"><strong>Learn to plan, automate and execute tasks with AI agents</strong></h2>



<p>The Agentic AI Demonstrated microcredential focuses on one of the most in-demand AI skills right now: building <a href="https://successcom.wpenginepowered.com/alibaba-accio-ai-agent-small-business/">AI agents</a> that can take instructions, break them into steps and carry out tasks on their own. In this training, you’ll actually build and test simple agents using Amazon Bedrock—teaching them how to plan, gather information and assist with real workflows.</p>



<p>The microcredential is designed to be approachable for beginners, giving you a safe space to experiment with the same tools companies are starting to deploy across their workplaces. And to make the whole journey less intimidating, AWS is offering free prep materials for its entry-level AI certifications through early 2026, so learners can build a foundation before tackling these more hands-on credentials.</p>



<p>Once professionals gain hands-on experience, they can formalize their skills through AWS’s expanded certification offerings. Registration for the beta version of AWS Certified Generative AI Developer–Professional, along with the accompanying exam prep plan, opened this week. The certification is designed for developers with at least two years of cloud experience, enabling them to demonstrate expertise in foundation models, retrieval-augmented generation (RAG) architectures and responsible AI deployment.</p>



<h2 class="wp-block-heading" id="h-77-of-u-s-companies-are-racing-to-retrain-staff-in-ai"><strong>77% of U.S. companies are racing to retrain staff in AI</strong></h2>



<p>From new grads to industry veterans, everyone is racing to learn AI. People are signing up for online courses, tackling real projects and even taking internships that put AI front and center. Why? Because AI skills aren’t just trendy anymore, they’re key to staying competitive, climbing the career ladder and <a href="https://successcom.wpenginepowered.com/daily-ai-users-career-research/">earning more</a>.&nbsp;</p>



<p>In a 2024 survey, Pew Research found that <a href="https://www.pewresearch.org/social-trends/2024/12/10/job-skills-and-training/?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">51% of U.S. workers</a> had taken some form of training or upskilling in the past year, and of those, nearly a quarter (24%) had focused specifically on artificial intelligence. It’s not just employees taking action; a 2025 Statista report showed that <a href="https://workera.ai/blog/companies-expect-ai-to-transform-their-business-by-2030?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">77% of companies</a> are focusing on reskilling staff to work effectively with AI. Don’t panic just because everyone’s talking about AI. <a href="https://successcom.wpenginepowered.com/future-proofing-your-career/">Upskilling</a> is everywhere, from quick online courses to hands-on simulations, and even dabbling with AI in your day-to-day work counts. Automating small tasks or organizing information smarter can save hours and that’s real, tangible progress without needing to be an AI wizard.</p>



<p class="has-small-font-size"><em>Photo by Photo For Everything/Shutterstock</em></p>

AWS’s new AI microcredentials let you validate real-world skills through hands-on training, simulators and task-based learning.

AWS’s new AI microcredentials let you validate real-world skills through hands-on training, simulators and task-based learning. | SUCCESS

AWS’s New Microcredentials Help You Prove Real-World AI Expertise

AWS Microcredentials: Prove Real-World AI Skills | SUCCESS

https://successcom.wpenginepowered.com/wp-content/uploads/2025/11/aws-microcredentials-real-world-ai-skills.jpg

<p>From the first interview to your first boardroom presentation, <a href="https://successcom.wpenginepowered.com/importance-of-public-speaking/">strong speaking skills</a> will open doors in your career. When it comes to strengthening these speaking muscles, AI can both help and hurt. Poor use of AI can omit your insights and undercut your skill development. But using AI as a communication <em>tool</em>, instead of a replacement, offers tangible benefits.&nbsp;</p>



<p>The market is saturated with AI tools promising every outcome imaginable. Let’s look at the top recommendations from a public speaking coach, plus the exact steps to take to measurably <a href="https://successcom.wpenginepowered.com/communication-skills-for-success/">improve your communication skills</a> using AI.&nbsp;</p>



<h2 class="wp-block-heading" id="h-start-with-your-specific-goal-in-mind">Start with your specific goal in mind</h2>



<p>Before reaching for an AI speaking tool, <a href="https://www.speaking.coach/" target="_blank" rel="noreferrer noopener">Nausheen I. Chen</a>, public speaking coach, professor and three-time TEDx speaker, encourages professionals to “step back and look at what great, impactful communication is.”&nbsp;</p>



<p>Chen breaks impactful communication down into these three factors: </p>



<ol class="wp-block-list">
<li><strong>Content</strong>: Is your message well-scripted and clear?&nbsp;</li>



<li><strong>Speaking tools</strong>: How are your gestures, delivery and speaking speed?&nbsp;</li>



<li><strong>Confidence</strong>: How confident do you feel and sound?&nbsp;</li>
</ol>



<p>“Becoming a more impactful communicator in the workplace means you have to master all three,” shared Chen. “And the interesting thing is, AI can help us on all three.”&nbsp;</p>



<h3 class="wp-block-heading" id="h-content">Content</h3>



<p>The most obvious use for AI as a speaking tool is developing content like call scripts, presentations and meeting outlines. But Chen warns that using AI “out of the box” doesn’t quite work: The content is generic. AI speaks in its own voice without any reference to your personal experience.&nbsp;</p>



<p>The first step in using AI well is “training it first on your voice, on your background, and then brainstorming with it, using it as a partner to come up with the content.” For example, Chen has trained AI on her voice and uses it to help her draft scripts for 10 Instagram videos every week. “I’m working <em>with</em> AI,” she explained.</p>



<p>Tools like <a href="https://chatgpt.com/" target="_blank" rel="noreferrer noopener">ChatGPT</a> can be trained on your tone with samples of your writing, presentations, social media posts, videos and even emails. If you’re in a rush and training the AI model is too time consuming, try a flipped-interaction prompt<strong> </strong>instead. Tell ChatGPT what you’re trying to achieve, give it the role of a public speaking coach and let it prompt <em>you</em> to write your script.&nbsp;</p>



<h3 class="wp-block-heading" id="h-speaking-tools">Speaking tools</h3>



<p>Good content is a solid foundation, but it alone doesn’t make you a great speaker. Speaking tools, like hand gestures and pacing, greatly impact how your message is received.&nbsp;</p>



<p>These elements sound intangible, but AI proves that this isn’t the case. With benchmarks on what’s expected in normal conversations, AI tools can extract analytics from your speaking samples. Using the tool Yoodli, you can have a real-time practice session or upload a video of yourself speaking to receive feedback and analytics on your strengths, weaknesses, and growth areas, including eye contact, pacing, pauses, filler words, repetition, weak words, conciseness, and sentence starters.</p>



<p>Yoodli can even provide speech analysis in real-time on video calls or presentations, though Chen warns that this can be too disruptive for some individuals. The tool points out when you’re speaking too quickly or not hitting your talking points, while remaining invisible to other attendees.&nbsp;</p>



<figure class="wp-block-image size-large"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/11/unnamed-1024x557.png" alt="" class="wp-image-91537"/></figure>



<h3 class="wp-block-heading">Confidence</h3>



<p>Confidence in your delivery is built through practice, feedback and even facing your fears. “If I can come up with a well-thought-out, well-structured response to a tricky question when an AI is posing it to me, why can I not do it when I’m put on the spot by a human?” shared Chen. “Of course you can."&nbsp;</p>



<p>For example, the AI tool <a href="https://www.virtualsapiens.co/" target="_blank" rel="noreferrer noopener">Virtual Sapiens</a> allows you to design interactive role play where you can select an angry or defensive conversation partner. You can prompt the AI agent to engage in a conversation that you’re nervous to have, like negotiating for a raise.&nbsp;</p>



<p>The agent asks questions, dynamically engages with your responses and poses specific follow-up questions unique to every practice session. After the session is complete, the virtual coach provides feedback and invites you to repeat the role play to measure for improvement. The AI models measure both verbal and nonverbal cues, helping you to practice and improve the conversation in a safe, feedback-oriented environment.&nbsp;</p>



<p>The AI agents can even switch languages, offering practice for people who work in a non-native language. But be warned: Some of the multilingual models still need fine-tuning. For example, when I tested a workplace conversation in Dutch, the AI coach’s pronunciation was unintelligible.&nbsp;</p>



<figure class="wp-block-image size-large"><img src="https://successcom.wpenginepowered.com/wp-content/uploads/2025/11/unnamed-1-1024x519.png" alt="" class="wp-image-91538"/></figure>



<h2 class="wp-block-heading">Start playing&nbsp;</h2>



<p>Surrendering your voice, lived experience and creative process to AI is a costly shortcut. Instead, use AI to <a href="https://successcom.wpenginepowered.com/rohn-8-ways-to-master-the-art-of-communication/">build excellent communication skills</a>, from content development to speaking skills and confidence.&nbsp;</p>



<p>Professionals have never had easier access to this type of professional development. And speaker coaching isn’t just for thought leaders giving TED talks—good speaking skills open doors for every professional.&nbsp;</p>



<p>While there will always be immense value in human coaches, AI tools make this type of career investment much more widely accessible. Start playing with these tools yourself and feel how quickly AI can enhance your communication skills instead of atrophying them.</p>



<p class="has-small-font-size"><em>Photo by PeopleImages/Shutterstock</em></p>

Learn how to use AI tools like Yoodli and Virtual Sapiens to boost confidence, refine delivery and strengthen your communication skills.

Learn how to use AI tools like Yoodli and Virtual Sapiens to boost confidence, refine delivery and strengthen your communication skills. | SUCCESS

How to Use AI to Become a Better Speaker

How to Use AI to Improve Your Speaking Skills | SUCCESS

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https://secure.gravatar.com/avatar/38c796985e634ffd26a6b73675b374cf3d720a3ce7601bff2f02e09e82c60bdf?s=96&d=mm&r=g

Kayla Ihrig

<p>Google is doubling down on its mission to infuse <a href="https://successcom.wpenginepowered.com/google-docs-gemini-ai-integration/">artificial intelligence</a> into every corner of its ecosystem, and this time, it’s targeting the world of finance with a major upgrade for busy professionals. The tech giant has <a href="https://blog.google/products/search/new-google-finance-ai-deep-search/" target="_blank" rel="noreferrer noopener">announced</a> a new Deep Search feature for Google Finance, powered by its advanced Gemini AI models, designed to deliver detailed, fully cited insights on complex financial questions.</p>



<h2 class="wp-block-heading" id="h-google-finance-unveils-deep-search-to-guide-smarter-financial-decisions"><strong>Google Finance unveils Deep Search to guide smarter financial decisions</strong></h2>



<p>Entrepreneurs can now rely on Google’s AI to provide strategic insights that would normally take hours of manual research. When you type a complex question—like, “How might rising interest rates affect small-cap tech stocks in 2026?”—Deep Search doesn’t just pull top results or summarize headlines. Instead, it runs a structured, multistep research process powered by Google’s <a href="https://gemini.google.com/" target="_blank" rel="noreferrer noopener">Gemini AI</a> models, delivering detailed, fully cited insights you can trust.</p>



<p>The system first identifies relevant data sources, such as market analyses, news reports, financial filings or credible expert commentary, and builds what Google calls a “research plan.” This plan outlines which sources it will consult and why, giving users a transparent look at how the AI approaches the question. From there, Deep Search compiles a fully cited, comprehensive response, showing not just the answer but also where each data point comes from.</p>



<p>Rather than spitting out quick summaries, Deep Search acts more like an extra set of research hands by digging through data, spotting patterns and pulling together insights that usually take hours to find. You can see how it got there, check the sources yourself and use that groundwork to shape your next strategy or investment move. Those with Google AI Pro or AI Ultra subscriptions will get higher usage limits, while anyone curious to try it early can access it through the Google Finance experiment in Labs.</p>



<h2 class="wp-block-heading" id="h-google-finance-adds-real-time-prediction-market-data"><strong>Google Finance adds real-time prediction market data</strong></h2>



<p>Google is also bringing prediction market data into Google Finance, giving users a live look at how traders are betting on key economic and business outcomes. Thanks to new partnerships with Kalshi and Polymarket, users can ask questions like, “Will inflation fall below 3% next quarter?” and instantly see how market sentiment has shifted over time. Instead of waiting for analysts’ reports or quarterly updates, users can see how confidence and expectations shift day by day—sometimes even hour by hour.</p>



<p>When it comes to planning for the future, these insights can make a big difference. Whether you’re planning an <a href="https://successcom.wpenginepowered.com/how-to-grow-your-business/">expansion</a>, setting budgets or timing a <a href="https://successcom.wpenginepowered.com/ready-to-launch-your-product-read-these-3-tips-first/">product launch</a>, understanding what the market “thinks” about inflation, GDP growth or consumer demand can help you stay one step ahead. What you get is a distilled view of how the market truly feels and an aggregate of expert hunches and financial stakes transformed into data you can use. Google’s new prediction market feature will hit Labs first, with a wider rollout in the coming weeks.&nbsp;</p>



<h2 class="wp-block-heading" id="h-get-ahead-with-gemini-ai-in-your-financial-workflow"><strong>Get ahead with Gemini AI in your financial workflow</strong></h2>



<p>There are already numerous ways Google is leveraging its <a href="https://workspace.google.com/intl/en_uk/solutions/ai/finance/" target="_blank" rel="noreferrer noopener">AI tools</a> to help professionals make smarter, faster financial decisions. For finance teams juggling endless spreadsheets and reports, <a href="https://workspace.google.com/intl/en_uk/" target="_blank" rel="noreferrer noopener">Google Workspace</a>’s Gemini AI feels almost like having a <a href="https://successcom.wpenginepowered.com/ai-meeting-assistants-communication/">super‑smart assistant</a> at your side. Instead of spending hours building formulas or pivot tables in Sheets, you can simply ask Gemini to do it for you. And when it comes to long dense financial reports or filings, Gemini can whip up executive summaries in minutes, giving you the key insights without the headache of wading through pages of numbers.</p>



<p>The real magic, though, is how Gemini helps you spot patterns and trends that might otherwise slip under the radar. Google’s AI can now highlight unusual performance in a business unit, flag irregular account activity or even surface signals from broader market data, freeing finance professionals from the grunt work so they can focus on the smart stuff.&nbsp;</p>



<h2 class="wp-block-heading" id="h-no-more-late-night-edits-gemini-keeps-reports-polished-and-on-time"><strong>No more late-night edits: Gemini keeps reports polished and on time</strong></h2>



<p>Communicating those insights is easier too. Gemini can help draft clear financial statements, create presentation decks with polished speaker notes or even summarize meetings from Google Meet. That means you spend less time wrestling with words and more time making sure your analysis is understood and acted upon. Say goodbye to late-night edits and last-minute panics.&nbsp;</p>



<p>And the best part? You don’t even have to leave the apps you already use. Gemini works right inside Sheets, Docs and Slides, so your team can collaborate naturally while benefiting from the AI’s speed and intelligence. Plus, with Google’s enterprise-level security and controls, you can trust that your sensitive financial information always stays safe. With Google’s AI in your corner, crunching numbers, spotting trends and staying ahead of the market has never been this effortless—or this smart.&nbsp;</p>



<p class="has-small-font-size"><em>Photo by PeopleImages/Shutterstock</em></p>

Google Finance’s new Deep Search uses Gemini AI to provide real-time insights that help investors ask smarter questions and make decisions.

Google is doubling down on its mission to infuse artificial intelligence into every corner of its ecosystem, and this time, it’s targeting the world of | SUCCESS

Unlock Deeper Market Insights: Google Finance’s New AI ‘Deep Search’ Helps You Ask Smarter Questions

Google Finance Deep Search: Smarter Market Insights with AI | SUCCESS

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man working at laptop, sitting at workplace table

<p>Email remains one of the most essential communication tools in modern work, yet it has also become one of the most time-consuming in the new digital age. For many leaders, the volume of incoming messages now competes directly with their capacity to focus on strategic priorities. Routine requests, administrative follow-ups and constant context switching create an environment where attention is fragmented and decision-making slows.&nbsp;</p>



<h2 class="wp-block-heading" id="h-reclaiming-focus-in-the-age-of-overflowing-inboxes"><strong>Reclaiming focus in the age of overflowing inboxes</strong></h2>



<p>Fyxer AI is designed to address this imbalance. By intelligently organizing, prioritizing and assisting with responses, it reduces the cognitive load associated with <a href="https://successcom.wpenginepowered.com/email-management-tips/">managing a high-volume inbox</a>. Instead of reacting to emails as they arrive, leaders gain a structured, considered view of what genuinely requires their input.</p>



<p>Professionals are realizing that the challenge is no longer simply responding to email but maintaining clarity and momentum amid constant digital demands. The inbox has become the heartbeat of daily work, yet it often beats too fast. AI offers a way to restore rhythm: not by replacing human judgment, but by <a href="https://successcom.wpenginepowered.com/how-to-train-ai-for-your-workflow/">handling the repetitive, reactive tasks</a> that consume valuable attention.</p>



<p>Americans are drowning more than ever in admin, according to a <a href="https://www.eu-startups.com/2025/09/british-startup-fyxer-ai-bags-e25-5-million-to-free-professionals-from-repetitive-admin-work/" target="_blank" rel="noreferrer noopener">Fyxer survey</a> of 1,000 workers. Six in 10 say endless emails, meetings and coordination leave them burnt out, while more than half admit these tasks chew up over a quarter of their day. Almost three-quarters say AI assistants could free them to concentrate on the work that counts. </p>



<p>What sets Fyxer AI apart is that it doesn’t just see emails as a queue to clear. It reads the room. It understands who’s getting in touch, why it matters and how urgent the situation really is. So instead of you trawling through threads and mentally ranking what to deal with first, it does the groundwork for you. It can draft a considered reply, highlight what needs your input and quietly handle the rest.</p>



<p>There’s a small adjustment period where Fyxer gets to know you: the people you correspond with most often, the cadence of your responses, the messages you typically prioritize. Once it has that context, its recommendations and draft replies start to feel intuitive rather than automated.&nbsp;</p>



<h2 class="wp-block-heading" id="h-getting-started-with-fyxer-ai"><strong>Getting started with Fyxer AI</strong></h2>



<p>First, you’ll want to connect your inbox and calendar. According to <a href="https://support.fyxer.com/en/" target="_blank" rel="noreferrer noopener">Fyxer’s Help Center</a>, you can get set up in just a few minutes by linking your Gmail or Outlook account and your calendar.<a href="https://support.fyxer.com/en/collections/12158610-get-started?utm_source=chatgpt.com"> </a>The process is straightforward: give the required permissions, allow Fyxer to access incoming emails and meeting invites and you’re off. Setting this up early means Fyxer can begin working—sorting your inbox, identifying what needs a reply and capturing meeting data from day 1. </p>



<p>Once Fyxer is connected, the next step is to let it study your style and start adapting. The Help Center instructs you to customize things like how your inbox is categorized, turn on conversation view and define your preferred tone and labels.<a href="https://support.fyxer.com/en/collections/12158610-get-started?utm_source=chatgpt.com"> </a>Fyxer drafts responses on your behalf, but it learns from how you edit them: The more you review, tweak and send, the better it becomes at matching your voice.&nbsp;</p>



<p>Most users begin their mornings with a quick review of the system’s “To Respond” view, where messages have already been sorted and prioritized. Instead of confronting a wall of unread emails, there’s a clear sense of what genuinely needs attention. After meetings or calls, Fyxer provides summaries and suggested follow-ups, making it easier to close loops rather than letting conversations drift.</p>



<p>For teams, adoption can be gradual. Shared settings and organizationwide reference documents help ensure the system understands internal language, roles and recurring communications. Multiple inboxes and calendars can also be connected, allowing Fyxer to manage coordination tasks that often get pushed to the side.</p>



<h2 class="wp-block-heading" id="h-taming-the-email-avalanche-fyxer-frees-leaders-to-focus"><strong>Taming the email avalanche: Fyxer frees leaders to focus</strong></h2>



<p>Glenn Sanford, CEO of eXp World Holdings and leader of SUCCESS® Enterprises, has noted that this <a href="https://successcom.wpenginepowered.com/what-is-invisible-mental-load/">cognitive load</a> is one of the most persistent drains on productivity for ambitious professionals. The difficulty isn’t email itself but the ongoing effort of separating signal from noise in a fast-moving environment.</p>



<p>He says, “Email is the bane of any busy achiever. The signal-to-noise ratio is low and most of the tools out there don’t help that much. Fyxer, on the other hand, is the most intuitive AI platform I’ve found that truly increases my effectiveness by both sorting emails that are important and drafting high-quality responses with often no need to edit. Reducing cognitive load in a world full of noise, finding the right emails and drafting the right responses to those emails is truly Fyxer’s superpower.”</p>



<p>Inbox chaos doesn’t have to rule your day. By handling routine tasks, highlighting what truly matters and learning to match individual communication styles, Fyxer allows leaders to reclaim time for strategic thinking and crucial decision-making.</p>



<p class="has-small-font-size"><em>Photo by fizkes/Shutterstock</em></p>

Discover how Fyxer AI helps leaders cut through inbox chaos, automate replies and focus on strategic work instead of email management.

Discover how Fyxer AI helps leaders cut through inbox chaos, automate replies and focus on strategic work instead of email management. | SUCCESS

Inbox, Upgraded: How Fyxer AI Tames Email Overload

Inbox, Upgraded: How Fyxer AI Reduces Email Overload | SUCCESS

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Overview of hands of young businesswoman or student typing on laptop keyboard by desk

news

news Archives

news Archives | SUCCESS

<p>If you’ve recently Googled “AI-proof jobs,” you’re not alone. New data shows that online searches for careers safe from artificial intelligence have surged across the U.S. over the past month. The trend, highlighted this week by <a href="https://flywheel.so/" target="_blank" rel="noreferrer noopener">Flywheel Studio</a>, shows how <a href="https://successcom.wpenginepowered.com/gen-z-blue-collar-careers/">workers are gravitating toward jobs</a> they trust won’t be swallowed by automation.</p>



<h2 class="wp-block-heading" id="h-automation-anxiety-why-workers-are-questioning-the-future-of-their-jobs"><strong>Automation anxiety: Why workers are questioning the future of their jobs</strong></h2>



<p>Nearly everyone feels at least a little uneasy about artificial intelligence. While the technology is helping millions of people become <a href="https://successcom.wpenginepowered.com/how-to-train-ai-for-your-workflow/">more productive</a>, work faster and reclaim valuable time, those same advantages have sparked a wave of other concerns. The initial “all in” enthusiasm around AI is giving way to caution, as more workers question what widespread automation might mean for their own careers moving forward.</p>



<p>AI’s potential to <a href="https://successcom.wpenginepowered.com/ai-in-entertainment/">reshape the workforce</a> is profound. Even if it doesn’t eliminate entire industries, it’s certain to transform them—redefining roles, shifting skill requirements and altering how companies operate. For many, the question is no longer if AI will change their work but how soon and by how much.</p>



<h2 class="wp-block-heading" id="h-global-workforce-faces-disruption-with-92-million-jobs-at-risk-from-ai-by-2030"><strong>Global workforce faces disruption with 92 million jobs at risk from AI by 2030</strong></h2>



<p>The data gives a glimpse of what’s ahead. The World Economic Forum has <a href="https://www.weforum.org/press/2025/01/future-of-jobs-report-2025-78-million-new-job-opportunities-by-2030-but-urgent-upskilling-needed-to-prepare-workforces/" target="_blank" rel="noreferrer noopener">predicted</a> that, by 2030, 92 million jobs may be displaced worldwide due to automation and AI advances. And the warning signs are already visible: <a href="https://successcom.wpenginepowered.com/ai-workforce-reduction/">41% of employers say they anticipate workforce cuts</a> over the next five years directly tied to AI integration—a share that’s only expected to grow as more organizations seek cost-saving, streamlined alternatives.&nbsp;</p>



<p>Just this week, in a recent interview, the chair of the Federal Reserve, Jerome Powell, <a href="https://fortune.com/2025/10/30/jerome-powell-ai-bubble-jobs-unemployment-crisis-interest-rates/#:~:text=Economy%C2%B7jerome%20powell-,Jerome%20Powell%20says%20the%20AI%20hiring%20apocalypse%20is%20real:%20'Job,citing%20AI%20as%20the%20reason." target="_blank" rel="noreferrer noopener">warned</a> that job creation is slowing to worrisome levels, and opportunities for the unemployed are drying up in the AI age. Powell says the AI jobs apocalypse should not be ignored. Elon Musk, one of the original minds behind OpenAI and now leading Grok and X, has also argued that AI’s rise will eventually make traditional jobs obsolete, leaving people to work only for personal fulfillment rather than necessity.</p>



<p>Musk stands with many tech leaders who argue that models like <a href="https://live.worldgovernmentsummit.org/observer/articles/2017/detail/elon-musk-on-why-the-world-needs-a-universal-basic-income" target="_blank" rel="noreferrer noopener">universal basic income</a> (UBI) will eventually be unavoidable. In their view, as AI systems outperform humans in most industries, UBI could become the foundation of a new economic model—one that decouples survival from employment and redefines value around creativity, learning and community rather than labor.&nbsp;</p>



<h2 class="wp-block-heading" id="h-flywheel-studio-founder-erik-goins-ai-will-reward-those-who-use-it"><strong>Flywheel Studio founder Erik Goins: AI will reward those who use it</strong></h2>



<p>Erik Goins, founder of Flywheel Studio, says the first wave of AI disruption won’t necessarily target people in the “wrong” jobs—it will hit those who aren’t using AI at all. “Any job can be automated or optimized to some degree,” he explained, “but the professionals who learn to use AI as a productivity multiplier will remain the most valuable and competitive.”</p>



<p>Goins added that for most organizations, the issue isn’t simply whether AI can perform a job but whether someone else using AI can do it better. “If your peers are using AI to move faster, deliver stronger results, and manage more complex work, they’ll consistently outperform you,” he said. “Companies won’t have to replace you with AI—they’ll just reward the people who are already using it effectively.”</p>



<h2 class="wp-block-heading" id="h-upskilling-for-the-future-mastering-ai-tools-and-technologies"><strong>Upskilling for the future: Mastering AI tools and technologies</strong></h2>



<p>Professionals are exploring a <a href="https://successcom.wpenginepowered.com/ai-talent-development-strategies/">variety of strategies</a> to stay current with AI technologies, learning how to leverage the smart machines that are increasingly shaping our new world. Many are pursuing online courses, webinars and certifications to understand AI tools and their practical applications. From mastering the basics of machine learning to learning how to integrate AI into decision-making processes, workers are building skill sets that extend beyond their traditional roles.</p>



<p>Self-directed experimentation has become common. Employees are exploring AI platforms on their own, testing software that automates routine tasks, analyzes data or generates creative outputs. Engaging with AI tools allows workers to optimize workflows and make strategic decisions that position them for long-term success.&nbsp;</p>



<p>Learning together and sharing knowledge has become just as important as mastering the tools themselves. By joining online forums, discussion groups and professional communities, workers are swapping insights, troubleshooting challenges and discovering new ways to bring AI into their daily routines. In a world where technology evolves faster than any single individual can keep pace, it’s the collective curiosity and culture of innovation that will determine who thrives.</p>



<p class="has-small-font-size"><em>Photo by SeventyFour/Shutterstock</em></p>

Google searches for “AI-proof jobs” hit record highs as workers look for careers safe from automation. See which roles are likely to endure.

Google searches for “AI-proof jobs” hit record highs as workers look for careers safe from automation. See which roles are likely to endure. | SUCCESS

Google Searches for ‘AI-Proof Jobs’ Skyrocket

Record Surge in Searches for ‘AI-Proof Jobs’—What It Means | SUCCESS

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Amazon Web Services Cloud Infrastructure and Digital Transformation Technology

<p><br>For years, OpenAI’s cloud destiny seemed intertwined with Microsoft. But that story just changed. The company has reportedly inked a <a href="https://www.aboutamazon.com/news/aws/aws-open-ai-workloads-compute-infrastructure" target="_blank" rel="noreferrer noopener">$38 billion deal</a> with Amazon Web Services, opening a new chapter in its AI expansion.</p>



<h2 class="wp-block-heading" id="h-openai-strikes-38-billion-deal-with-amazon-web-services-to-boost-ai-infrastructure"><strong>OpenAI strikes $38 billion deal with Amazon Web Services to boost AI infrastructure</strong></h2>



<p><a href="https://successcom.wpenginepowered.com/openai-pocket-sized-ai-device/">OpenAI</a> will tap into Nvidia GPU-powered infrastructure hosted on AWS across the U.S.—a move that not only diversifies its back-end muscle but could also redraw the boundaries of big tech alliances in AI. Amazon stock surged nearly 5% in early trading this week after OpenAI confirmed the multibillion-dollar deal.&nbsp;</p>



<p>Since 2019, Microsoft has been OpenAI’s primary patron and exclusive cloud provider, investing more than <a href="https://www.nasdaq.com/articles/openais-latest-move-just-made-microsoft-no-brainer-buy" target="_blank" rel="noreferrer noopener">$13 billion</a> to power the company’s rapid global ascent. But that exclusive relationship formally ended in January, when Microsoft confirmed it would move to a right-of-first-refusal model, allowing OpenAI to pursue partnerships with other cloud firms. Even as OpenAI diversifies its cloud strategy with AWS, it maintains its Microsoft relationship with an additional $250 billion in Azure commitments.</p>







<h2 class="wp-block-heading" id="h-amazon-plans-dedicated-infrastructure-to-support-openai-expansion"><strong>Amazon plans dedicated infrastructure to support OpenAI expansion</strong></h2>



<p>The first phase of the deal will rely on AWS’s existing U.S. <a href="https://successcom.wpenginepowered.com/ai-data-center-race/">data centers</a>, which already house massive banks of <a href="https://successcom.wpenginepowered.com/nvidia-becomes-the-worlds-most-valuable-company-leading-a-new-era-of-ai/">Nvidia</a> GPUs (the chips that train and run advanced AI models like ChatGPT). Over time, Amazon plans to build out dedicated infrastructure specifically for OpenAI, expanding capacity and efficiency as AI workloads grow more complex and power-hungry. This approach allows OpenAI to scale quickly using existing resources while paving the way for a customized, long-term infrastructure footprint within Amazon’s cloud ecosystem.</p>



<p>In practice, this means a significant physical and technical expansion: new data centers designed to handle extreme power demands and highly optimized networking to move enormous volumes of data between servers. The deal effectively turns AWS into a core utility provider for OpenAI’s operations, ensuring consistent access to cutting-edge hardware at scale.</p>



<p>OpenAI CEO Sam Altman has stated that the company faces financial obligations totaling $1.4 trillion to develop approximately 30 gigawatts of data-center capacity over the coming years. He also indicated that, eventually, OpenAI aims to construct a data center capable of generating one new gigawatt of power each week, according to <a href="https://www.reuters.com/business/microsoft-openai-reach-new-deal-allow-openai-restructure-2025-10-28/" target="_blank" rel="noreferrer noopener">Reuters</a>.</p>



<h2 class="wp-block-heading" id="h-how-openai-is-preparing-for-next-generation-ai-model-training"><strong>How OpenAI is preparing for next-generation AI model training</strong></h2>



<p>These next few years for OpenAI will be all about increasing industrial capacity. The company’s ambitions now hinge not just on building smarter models, but on securing the massive computing infrastructure required to train and deploy them. As AI systems grow larger and <a href="https://successcom.wpenginepowered.com/ai-superintelligence-halt-tech-titans/">more complex</a>, the limiting factor isn’t solely talent or ideas but also access to power, chips and sufficient data center space.&nbsp;</p>



<p>Expanding industrial capacity means building out entire ecosystems of high-performance GPUs, specialized cooling systems for GPU clusters, high-speed networking and dedicated energy sources capable of maintaining large-scale AI operations. It’s a race to secure computing power in the same way previous industrial revolutions raced to secure steel or electricity. For OpenAI, this phase will determine how fast it can train new generations of models and how competitively it can deliver AI services that keep up with constantly evolving user demand. </p>



<p>Training frontier models like GPT requires enormous, uninterrupted access to specialized chips and data infrastructure—resources that have become scarce and expensive amid global competition for GPUs. In securing long-term capacity through partners like Amazon Web Services, OpenAI is insulating itself from hardware shortages, cutting future latency risks and ensuring the stability it needs to continue pushing model performance forward. This move transforms OpenAI from a company that simply uses cloud resources into one that now co-owns the infrastructure of the AI era.</p>



<h2 class="wp-block-heading" id="h-diversified-alliances-strengthen-business-growth"><strong>Diversified alliances strengthen business growth</strong></h2>



<p>This partnership underscores a fundamental reality of modern innovation: Progress at scale demands collaboration. OpenAI’s decision to work with AWS marks a move away from exclusivity toward a more diversified and resilient model of growth. By extending its partnerships beyond Microsoft, the company is strengthening its technical foundations and ensuring it can draw on a broader range of expertise and infrastructure.</p>



<p>This isn’t just a tech story, but a crucial business truth. No company breaks boundaries alone. Whether you’re building AI models or a new market niche, growth means making bold bets, joining forces and being open to reinvention. The smartest moves often come from sharing the load and expanding your circle, because collaboration can turn big ideas into lasting impact.</p>



<p class="has-small-font-size"><em>Photo by deepshine/Shutterstock</em></p>

OpenAI partners with Amazon Web Services in a $38 billion deal to expand its AI infrastructure, boosting global compute power and innovation.

OpenAI partners with Amazon Web Services in a $38 billion deal to expand its AI infrastructure, boosting global compute power and innovation. | SUCCESS

Powering AI’s Next Leap: OpenAI Joins Forces with Amazon in $38B Deal

OpenAI and Amazon’s $38B Deal to Power the Next AI Leap | SUCCESS

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AI & Technology