How To: Run a Promo Contest
Whatever your objective—whether it’s to introduce a new product, collect contacts, drive social media engagement, create media buzz or draw foot (and online) traffic to your business—a promotional contest can be a great tool. From kindergarten up, everybody loves getting a gold star. So creating a friendly competition can be a great way to promote […]
How To: Know Your Company’s Worth
Some of the most profitable small-business owners have no idea what their company is worth. That’s the experience of Michelle Seiler-Tucker, author of Sell Your Business For More Than It's Worth and owner of Better Business Brokers in New Orleans. “It always surprises me to ask clients, ‘How much do you think your business is […]
Cloud-based Calendars Track Your Business Team’s Schedule
When you’re working with people in far-flung places, it’s helpful to check their ca
The Anywhere Office
Home-based staffs slash the overhead of real estate for businesses. Workers benefit, too, el
How To: Survive Mega Competition
It’s an old story: A thriving mom-and-pop hardware store doesn’t give a second thou
How To Find Your Story
Each of us has an unlimited amount of great story material locked in our memories. Kindra Hall, author of Finding Your Story, offers these focused strategies for uncovering valuable stories for use in your presentations, conversations and marketing. Your answers to the questions at the end of each tip will help determine whether or not […]
Hiring Help for SEO
If you decide to hire an outside SEO marketing firm, it’s buyer beware. The Better Busine
How to: Think Outside the Cube
Everywhere we turn it seems the traditional 9-to-5 office structure is going the way of fanny p
How To: Run a Family Business
Running a business can be challenging. Families can be challenging. But when they work right, family-run businesses can be incredibly successful—both personally and financially—says Michael Mazzarino, founding partner in The SCA Group, a business consultancy in Boca Raton, Fla. The key is to set rules to keep personal issues aside. “It’s always a matter of […]
How To: Negotiate a Truce
Negotiating isn’t about getting a great deal; it’s about building a partnership. Ri
How To: Build Business by Exhibiting at Trade Shows
Trade and consumer shows serve as a powerful stage for meeting potential customers, building on
How To: Launch a Startup with No Debt
When launching a company, an entrepreneur can bootstrap it or finance it with loans or v