Emma Johnson

Emma Johnson
Emma Johnson is an award-winning business journalist, and founder of the world's largest community of single moms, WealthySingleMommy.com. She is also host of the podcast Like a Mother, a popular public speaker, and author of The Kickass Single Mom: Be Financially Independent, Discover Your Sexiest Self, and Raise Fabulous, Happy Children (Penguin, Oct. 2017).

How To: Launch a Conference

By Emma Johnson | January 28, 2015

South by Southwest, TechCrunch Disrupt, TEDx—these conferences have grown from wonky industry events held in hotel expo halls to hip gatherings infiltrating the popular vernacular. Ever wonder how the organizers made it happen? It’s not just that great talks captured on YouTube mushroomed across the web. The Convention Industry Council reports that the meetings and conferences…

How To: Survive a Lawsuit

By Emma Johnson | January 16, 2015

Lawsuits are scary. According to Bolt Insurance Agency, which offers coverage to small businesses, legal woes cost small companies more than $35 billion per year in legal fees alone, not to mention the costs of business disruption, employee morale and entrepreneurs’ mental health. While many suits against entrepreneurs can never be foreseen, you can take steps…

How To: Profit from Good Public Relations

By Emma Johnson | December 26, 2014

“All press is good press,” goes the adage. Maybe. But not all press leads to sales. Just ask colleagues about their public relations efforts. Landing a solid media mention usually requires hiring an expensive professional agency, or investing considerable time and efforts in-house. And entrepreneurs are often surprised to find that there’s no direct correlation between media…

How To: Grow Your Company from Within

By Emma Johnson | November 21, 2014

Promote from within and boost profits. It seems like a simple equation, especially after a glance at examples such as Costco, which fills 98 percent of store manager positions from inside the organization and enjoys an industry-low turnover rate of below 6 percent after the first year. Mark Murphy, CEO of the human resources firm Leadership IQ and…

How To: Boost Online Sales

By Emma Johnson | October 17, 2014

You don’t have a website just because everybody else does. Your business’s online hub should actively help you make money. It’s great to have people coming to visit you, but if they aren’t buying anything, what’s the point? “When I ask small-business owners, ‘Is your website helping or hurting you?’ a lot don’t know the…

How To: Branch Out to New Markets

By Emma Johnson | September 12, 2014

When business plateaus or slides, the answer may not be to boost advertising or further incentivize your sales team. Instead, maybe it’s time to consider new opportunities. “To be relevant long-term, you have to grow and evolve,” says Janet Rives, president of In Plan Sight, a new-market-entry and product-development strategy firm based in Franklin, Tenn.…

How To: Form an Advisory Board

By Emma Johnson | August 13, 2014

You can do a lot of things by yourself, including start a business. But how far can you really go if you’re flying completely solo? “If you don’t grow, you die—and you need an advisory board to grow,” says Dan Weinfurter, the founder of two Inc. 500 companies and author of Second Stage Entrepreneurship: Ten…

How To: Inspire Employees with Ambience

By Emma Johnson | July 22, 2014

When it comes to creating a workplace environment, good design is more than a pretty space that impresses prospective clients. As the famed furniture designer Charles Eames once put it, “Eventually everything connects—people, ideas, objects. The quality of the connections is the key to quality per se.” At the office, an inspiring ambience translates into…

How To: Hire Well

By Emma Johnson | June 25, 2014

Your people are your greatest asset. Yet many small-business owners do not have an interview strategy, which can lead to expensive hiring mistakes. “The impact of a single small-business hire is drastically more important than in a big company,” says David Lewis, CEO of human resources consulting firm OperationsInc and AllCountyJobs.com. “The difference between 1/25…

How To: Hire a Business Coach

By Emma Johnson | June 5, 2014

Business coaches were once considered a luxury reserved for corporate executives whose organizations shelled out tens of thousands of dollars per hour to train their leaders to excellence. But increasingly coaches focused on small businesses have become mainstream. The business coaching industry today is a $9 billion sector made up of more than 37,000 firms…