Marketing

Marketing strategy always changes as technology evolves. But the underlying principles remain steadfast, grounded in consumer psychology. These 10 entrepreneurs share their No. 1 unchanging marketing rule.

Brainstorming is such an interesting concept, it has spawned variations that seek to improve upon the original idea. That’s a little like the process of brainstorming itself: One good idea begets another and so on.

Influence is not something you are merely born with—it’s a learned and acquired skill. And like most things, one’s influence can be honed and crafted over time.

New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s by popularizing the idea that problem-solving and innovation are enhanced by harnessing a group’s collective knowledge and building on each other’s ideas

No idea is a bad idea, business coach Christy Wright says. If you’re struggling to know whether your ideas can develop into a successful YouEconomy venture, try this exercise.

Traditional networking is mostly ineffective. We’re either time poor and don’t know where to find quality connections, or we leave a networking event with a stack of business cards but no solid relationships.