Marketing

Two women taking a selfie in front a truck giving out free Klondike bars exemplifying how grassroots marketing has evolved

Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

By Iona Brannon / January 18, 2024 /

Looking for tips on how to execute a successful grassroots marketing campaign in the social media age? Check out our full explainer.

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Two marketers creating human centric marketing content and smiling

Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

By Nia Springer-Norris / January 11, 2024 /

Even though AI is all the rage, your marketing strategy should still be focused on human-centric marketing content. Here’s why.

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Taylor Swift & Travis Kelce on cover of US Magazine which is trendjacking their relationship buzz

Your Brand Can Benefit from Trendjacking a Cultural Phenomenon—Just Look at the Taylor Swift and Travis Kelce Relationship Buzz

By Jill McDonnell / November 3, 2023 /

The Travis Kelce & Taylor Swift relationship buzz is all over the news, but can your brand benefit from this cultural moment by trendjacking?

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Artist at his desk working on a drawing wondering where his work would fall in the content vs art debate

Content Is King—Except When It Refers to Creative Works

By Alex Frost / November 1, 2023 /

Creatives are pushing back on the term ‘content’ after actor Emma Thompson called it rude. We take a look into the content vs art debate.

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