Marketing

First thing’s first: Stop making it about you.

Your business’s online hub should actively help you make money. It’s great to have people coming to visit you, but if they aren’t buying anything, what’s the point?

In times of stress and continuous uncertainty, make better decisions by ghosting your rule-following inner good kid and leading with audacity instead.

As an entrepreneur or changemaker, finding the way to the next step is the most essential component of change, so see things how they really are.

“We” is for selling. “You” is for buying.

As a salesperson, your dream clients have limited time (and sometimes, patience) for salespeople, so it’s your mission to create value for them during each sales interaction.

Uncovering buying motives is harder to do and requires a lot more work on the part of the salesperson, but if done properly, will both double your sales and eliminate your competitors.

New salespeople tend to target prospects in their comfort zone and may do very well selling to them. But only up to a point. Once that sphere of influence has been thoroughly exhausted, it’s necessary to push beyond it to continue to succeed.

‘Newsletters are one way to truly own your audience, versus only fleetingly grabbing their attention.’