Marketing Archives

social media influencer posing for picture

Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

By Em Cassel / March 20, 2023 /

Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.

This Simple Question Could Be the Key to Your Personal Brand Strategy According to Brand Expert Mike Kim

By Karen Allen / December 13, 2022 /

Mike Kim chats with Karen Allen about how our journeys matter to our story and how we brand ourselves.

10 Diverse Influencers to Follow on Instagram

By Em Cassel / December 6, 2022 /

We caught up with Pamela Zapata to talk about some of her favorite influencers on Instagram and came up with this list of 10 you should be following.

Cracking the YouTube Code with Derral Eves

By Tristan Ahumada / December 2, 2022 /

Having created 34 YouTube channels, each with more than a million subscribers, Eves is no stranger to the inner workings of YouTube and getting his videos in front of an audience.