Marketing Archives

Creating Content and Driving Engagement with Amy Porterfield

By Tristan Ahumada / March 24, 2023 /

Amy Porterfield and Tristan Ahumada discuss the necessity of creating weekly content and building an email list in order to drive engagement, deciding on and building your lead magnets and how to develop digital courses.

4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

By Jill McDonnell / March 23, 2023 /

As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.

social media influencer posing for picture

Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

By Em Cassel / March 20, 2023 /

Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.

This Simple Question Could Be the Key to Your Personal Brand Strategy According to Brand Expert Mike Kim

By Karen Allen / December 13, 2022 /

Mike Kim chats with Karen Allen about how our journeys matter to our story and how we brand ourselves.