Marketing
“There is a reason humans are so fascinated with stories,” says Nancy Duarte. “People are interested in transformation, and in a well-told story; they see themselves in that story.”
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If you truly believe in your product, you won’t need superficial excitement to motivate you.
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Talking has a rhythm to it. There is a give and take, unless you are lecturing in a class. Even then, the most effective teachers will use the appropriate rhythm.
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She developed Coffee & Contracts as a solution to her own struggles with a very common problem: finding new clients during her first few years as a real estate agent.
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Unwavering belief in your company, in your product and in yourself are the first three parts. But most critical is that you must believe that the customer is better off having purchased from you.
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The most lucrative month of my solopreneur career was September 2015. I made $14,772. I haven’t come within sniffing distance of that since. I look at my story idea list and tumbleweeds blow by. I don’t see a path to reaching my big goal of $14,772.01.
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First things first: Don’t panic and immediately reduce your price. If you do, you’ll destroy your ability to capture the revenue that will allow you to serve your customers well.
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