Marketing

two young influencers in expensive clothing looking down at their phones and taking part in the de-influencing trend

What Does the TikTok Trend of De-influencing Mean for Your Brand?

By Em Cassel / August 28, 2023 / Comments Off on What Does the TikTok Trend of De-influencing Mean for Your Brand?

Influencers are getting honest about what didn’t work for them—and sharing it online. Here’s how to protect your brand from de-influencing.

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woman standing in front of a white board talks with coworkers in a conference room about inclusive marketing

Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

By Farah Brigante / July 5, 2023 / Comments Off on Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

With the rapid changes in our country’s demographics and customer base, it’s important that your company develops an inclusive marketing plan.

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Creating Content and Driving Engagement with Amy Porterfield

Creating Content and Driving Engagement with Amy Porterfield

By Tristan Ahumada / March 24, 2023 /

Amy Porterfield and Tristan Ahumada discuss the necessity of creating weekly content and building an email list in order to drive engagement, deciding on and building your lead magnets and how to develop digital courses.

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woman working on company's brand strategy

4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

By Jill McDonnell / March 23, 2023 /

As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.

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