Marketing

Once Upon a Time in Marketing: The Power of Storytelling

Once Upon a Time in Marketing: The Power of Storytelling

By Emma Johnson / November 25, 2022 /

“There is a reason humans are so fascinated with stories,” says Nancy Duarte. “People are interested in transformation, and in a well-told story; they see themselves in that story.”

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The 3-Sentence Email Guaranteed to Get a Response

The 3-Sentence Email Guaranteed to Get a Response

By Mike Loomis / November 1, 2022 /

You have one chance to make a connection, and this chance lasts about 10 seconds.

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The '118': The Modern Elevator Pitch

The ‘118’: The Modern Elevator Pitch

By SUCCESS Staff / October 31, 2022 /

Knowing how to deliver your company’s message and value quickly is essential.

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4 Keys to Authentic Selling

4 Keys to Authentic Selling, According to Negotiating Expert Roger Dawson

By Roger Dawson / October 28, 2022 /

If you truly believe in your product, you won’t need superficial excitement to motivate you.

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The 10 Best Books for Creativity

By Isabelle Bryan / September 8, 2022 /

Take the time to cultivate your creativity this month with these 10 books.

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The One Underrated Sales Tactic You're Probably Not Using

The One Underrated Sales Tactic You’re Probably Not Using

By Flip Flippen / August 9, 2022 /

Talking has a rhythm to it. There is a give and take, unless you are lecturing in a class. Even then, the most effective teachers will use the appropriate rhythm.

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How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

How Haley Ingram of Coffee & Contracts Used Influence to Build Her Business and Partnerships to Grow It

By Jill McDonnell / August 9, 2022 /

She developed Coffee & Contracts as a solution to her own struggles with a very common problem: finding new clients during her first few years as a real estate agent.

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10 Traits of High Sales Performers

10 Traits of High Sales Performers

By Jeffrey Gitomer / August 7, 2022 /

Unwavering belief in your company, in your product and in yourself are the first three parts. But most critical is that you must believe that the customer is better off having purchased from you.

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The Quest for My Best Sales Month Ever

The Quest for My Best Sales Month Ever

By Matt Crossman / August 4, 2022 /

The most lucrative month of my solopreneur career was September 2015. I made $14,772. I haven’t come within sniffing distance of that since. I look at my story idea list and tumbleweeds blow by. I don’t see a path to reaching my big goal of $14,772.01.

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3 Tips for Responding to the Inevitable ‘Your Price Is Too High’ Rejection

3 Tips for Responding to the Inevitable ‘Your Price Is Too High’ Rejection

By SUCCESS Staff / July 18, 2022 /

First things first: Don’t panic and immediately reduce your price. If you do, you’ll destroy your ability to capture the revenue that will allow you to serve your customers well.

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