Marketing

Photograph of 4 Black business people leaning over a conference table and studying a marketing swot analysis

SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

By Bryan Lindenberger / September 26, 2023 /

Everything you need to know about swot analysis marketing, including examples, to use this important tool to unleash your business potential.

Read More
Photograph of Mario Badescu Hyaluronic Dew Cream in turquois colored water

From Small Salon to Celebrity Skincare: Mario Badescu’s President Shares the Secrets to Creating a Legacy Brand

By Em Cassel / September 25, 2023 / Comments Off on From Small Salon to Celebrity Skincare: Mario Badescu’s President Shares the Secrets to Creating a Legacy Brand

You’ve heard of skincare line Mario Badescu. Learn how this family business went from a one-room salon to an international sensation.

Read More
two young influencers in expensive clothing looking down at their phones and taking part in the de-influencing trend

What Does the TikTok Trend of De-influencing Mean for Your Brand?

By Em Cassel / August 28, 2023 / Comments Off on What Does the TikTok Trend of De-influencing Mean for Your Brand?

Influencers are getting honest about what didn’t work for them—and sharing it online. Here’s how to protect your brand from de-influencing.

Read More
woman standing in front of a white board talks with coworkers in a conference room about inclusive marketing

Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

By Farah Brigante / July 5, 2023 / Comments Off on Want to Improve Customer Satisfaction? Have an Inclusive Marketing Plan in Place

With the rapid changes in our country’s demographics and customer base, it’s important that your company develops an inclusive marketing plan.

Read More