Marketing Archives

4 Brand Strategy Principles to Keep In Mind For Your Small or New Company

By Jill McDonnell / March 23, 2023 /

As a small or new business, you may opt to keep your brand strategy in-house. Here are 4 brand strategy principles to keep in mind.

By Em Cassel / March 20, 2023 /

Why is it that the Dubai trip—one of roughly 20 Tarte has taken since 2015—caused an uproar? A look at the ethics of influencer marketing.

By Karen Allen / December 13, 2022 /

Mike Kim chats with Karen Allen about how our journeys matter to our story and how we brand ourselves.

By Em Cassel / December 6, 2022 /

We caught up with Pamela Zapata to talk about some of her favorite influencers on Instagram and came up with this list of 10 you should be following.