Marketing
I tried the old trick of imagining my audience in their underwear. It didn’t work. The people in front of me were not naked; they had their clothes on. What I had to learn to confront was reality.
Read MoreFirst thing’s first: Stop making it about you.
Read Moresurfing snails and more than we ever wanted to know about lizard tongues—it’s that when it comes to career changes, there’s no such thing as too much.
Read MoreYour business’s online hub should actively help you make money. It’s great to have people coming to visit you, but if they aren’t buying anything, what’s the point?
Read MoreIn times of stress and continuous uncertainty, make better decisions by ghosting your rule-following inner good kid and leading with audacity instead.
Read MoreAs an entrepreneur or changemaker, finding the way to the next step is the most essential component of change, so see things how they really are.
Read MoreAs a salesperson, your dream clients have limited time (and sometimes, patience) for salespeople, so it’s your mission to create value for them during each sales interaction.
Read MoreUncovering buying motives is harder to do and requires a lot more work on the part of the salesperson, but if done properly, will both double your sales and eliminate your competitors.
Read MoreNew salespeople tend to target prospects in their comfort zone and may do very well selling to them. But only up to a point. Once that sphere of influence has been thoroughly exhausted, it’s necessary to push beyond it to continue to succeed.
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