How do you determine when it’s time to take a different direction on something that’s not working?
If you’re constantly avoiding working on a certain project or your passion and patience for the topic are gone, it’s best to use your time and talents elsewhere. Delegate if you can, and re-evaluate the status every 30 days until you have enough data to make an informed decision.
— Carrie Singer, Psy.D., CEO of Quince Orchard Psychotherapy
Get clear on what’s not working. Is it the wrong strategy or just poor execution? More often than not, it’s the latter. So, it’s not a matter of changing course—it’s about figuring out what’s holding you back from executing on your vision.
— Oren Zaslansky, CEO of Flock Freight
I think the biggest hurdle some of us have to get over is our belief that there is only one way to solve a problem. Progress and innovation are very seldom linear paths. Once I am able to realize that changing direction does not mean that I am changing the goal, but just taking a different strategy or approach to get there, I find it much easier to shift.
— Colleen Lambros, CMO at Parcel Pending
Data doesn’t lie. It’s hard sometimes when you believe in something, and have a track record of success, to realize that it’s time to try something different. If your gut is telling you that you should be considering moving in a different direction, take a hard look at your bottom line results and data. What does it tell you? Are you improving? Or, despite effort, are results stagnant? Your answer lies here.
—Carisa Miklusak, CEO of tilr