Tom Bilyeu on Mission-Based Business

Co-founder and president of Quest Nutrition, Tom Bilyeu has a mission: to end metabolic disease. In what he calls “a company born out of misery,” he and his Quest co-founders left their tech startups in search of more fulfilling careers.’s Shelby Skrhak and Bilyeu discuss the Quest Belief System, how to achieve a growth mentality, and building a mission first, profit-second company.

This interview appears on the SUCCESS Talks Collection September 2016 edition.



  • How building your mission first allows you to shape your company around a specific set of values.
  • How passion can make you a more resilient, persistent and resourceful person.
  • Why your original mission is even more valuable when times get tough.
  • How the 25-point Quest Belief System challenges you to adapt your mindset and turn negatives into positives.


Favorite Quote From This Episode: 

“Knowing what you’re fighting for and having it be something beyond just the dollars and cents is incredibly powerful. It taps into something innate in all of us that’s amazing and just gives you the energy to keep going.”


SUCCESS Talks, the popular audio program included in every issue of SUCCESS magazine, is now available as a podcast. SUCCESS Talks features fascinating interviews with prominent business, creative and thought leaders such as Tony Robbins, Anne Sweeney, Richard Branson, Tim Ferriss and Barbara Corcoran. SUCCESS Talks focuses on helping the listener nurture and develop their mind, body and spirit. Each month is thematically different and includes key takeaways designed to help you achieve your biggest goals and live your true passion.

Catch up on all episodes at


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