SUCCESS Book Club: Win

When you’ve been described as a GOP Word Czar, people tend to listen—no matter what their political affiliation.

In his new book, Win: The Key Principles to Take Your Business from Ordinary to Extraordinary, former pollster Frank I. Luntz demonstrates the how-to behind winning strategies, using examples from some of the world’s most successful businessmen, politicians and sports figures.

SUCCESS editors and staff collaborated this month to read Win by Frank I. Luntz and will begin online discussions Aug. 1. This month, you will determine:

1) How to identify your target audience for what you want to communicate

2) Connect with your customers and employees on a human level.

3) Stay one step ahead of the competition.

Here’s an interesting but hopefully not foreboding quote from Chapter 1: “To what do I owe my success? Three things: I came to America. I worked very hard. And I married a Kennedy.” —Arnold Schwarzenegger

Since we all can’t marry Kennedys, we encourage your success by joining our  book club. Purchase Win: The Key Principles to Take Your Business from Ordinary to Extraordinary and start reading today!

Chapter Directory

Chap 1

Chap 2

Chap 3


Journalist, podcaster and southpaw Shelby Skrhak is the former director of digital content and social media for Before joining SUCCESS magazine, Shelby launched the weekly suburban newspaper Plano Insider, and covered topics ranging from cops and courts to transportation and fashion. Her handwriting should be a font.

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