Sharma: Leadership 2.0 The New Way to Win

Editor’s note: This is the first in the series of Robin Sharma blog posts for his six-week leadership challenge, “Become the Leader You Were Meant to Be.” There’s still time to join the challenge for updates sent directly to your e-mail. Join the discussion at Facebook about Robin’s first challenge post.

The old model of leadership is obsolete. Businesses that were once admired have crumbled. Leaders who were once revered (in fields ranging from commerce to sports) have lost face. The respect for Wall Street has been replaced by a renewed passion for Main Street. And with it, has come a completely new way to lead.

As comedian Steve Martin once said, “Be so good they can’t ignore you.”

The powerful idea behind my new book, The Leader Who Had No Title (available in bookstores after April 6), is a simple one: you need no title to be a leader. This isn’t just some motivational platitude to rally the troops on a sunny Monday morning. It’s a game-changing concept that, when fully applied, will take your business as well as your personal life to a completely new level of wow.

Just imagine how fast, innovative and excellent your business will be once every single teammate—from the janitor to the executive—begins to see themselves as the CEO of their own area of responsibility. Wrap your mind around how great your brand will become the moment each of the people you work with makes the quantum leap from any form of victimhood into 100 percent personal leadership. Just consider how successful you and the people around you will become if everyone, from your teammates in the mailroom to the ones in the boardroom, worked like Picasso painted and performed like Steve Nash plays ball.

To show you an inspiring example of someone leading without a title, please watch this inspiring video of a man named Burt, a world-class carpet installer.

OK, so let’s get down to tactics. How do you flawlessly execute around the “Lead Without a Title” philosophy so you begin to see the results available to you? Here are four proven actions steps:

1. Lead By Example. The way you perform sends a message to everyone around you as to how they should perform. Every day, each one of us has a profound choice to make: we can play the victim, or we can perform like a virtuoso. Today, reach deep into yourself and make a decision to do nothing less than your absolute best. Or as comedian Steve Martin said, “Be so good they can’t ignore you.”

2. Excellence at Every Touchpoint. Outright excellence is the only standard worth bothering to play at any more. Anything less is resigning yourself/your personal brand and your organization to mediocrity.

3. Make the Time to Think. Your billion-dollar ideas don’t show up in the middle of dramatic distraction. They show up when you have the business and personal discipline to make space for your creative mind to flourish. Make the time to ideate in a journal, retreat from the busyness and pause so you access your best ideas.

4. Create Genius-Level Value. Success is not a function of the size of your title but the richness of your contribution. The more people you help and the more value you create, the more your business will fly—and the quicker you’ll win.


Peter Yobo is a consultant and advisor specializing in helping leaders, business owners, and social influencers realize financial and operational improvement through organizational, process and technology change. He has consulted with companies in the Technology, Information, Communications and Entertainment sectors.

Specialties: For over 10 years, Peter has worked on numerous consulting projects related to startups, order- to-cash improvement, human capital development, business process reengineering, workflow automation, large-scale program management, and performance system development and integration.

Peter Yobo is very passionate about the Millennial workforce and works with organizations to craft visions and establish environments to engage, equip, and empower their millennial workforce to achieve success, growth, and career fulfillment.

Most recently Peter was part of a panel discussion led by Michael Fenlon, PwC Global Talent Leader, with Geena Davis, Actor and Film Producer, Dawn Hudson, CEO of the Academy, and Jennifer Yuh Nelson, Academy Award Nominee and Director, to examine the parallels between gender portrayals in the media and the role of women in the workplace.

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