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Three music-industry insiders on building brands that hit.
Whether you are marketing a dental office, a Grammy Award-winning artist or a fragrance…, you need to think first: Where is my consumer and how do I meet them there? How do I market to where they are today?
One Founder Turned Influencers Into Music’s Growth Engine
Johnny Cloherty built Genni by betting early on influencer marketing when music labels ignored it. Now the company that helped market artists like Bruno Mars and Harry Styles is lending its biggest lesson to brands far beyond music.
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How Carla Wallace Built a Music Publishing Powerhouse
She is all about that bass, and not just because she discovered Meghan Trainor. The Nashville publisher built her business on a different kind of base—gut instinct and raw talent—and turned it into 41 No. 1 songs and a sale to Sony.
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Dre London on Discovering Post Malone and Building a Legacy
“So what do you actually do?” For Dre London, the answer used to be “manage Post Malone.” Now it’s tequila, real estate and building generational wealth. Turns out the skills that made a superstar transfer surprisingly well to other facets.
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