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Monday Strategy
Monday StrategyIs Your Brand Ready for Its Comeback Era?
Victoria’s Secret went from canceled to climbing sales.
A brand is a promise. A good brand is a promise kept.
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The Trust Game Is Won Before Your First Sales Call
People who leave reviews are the unsung heroes of the internet. But if yours just say “great to work with,” they aren’t doing you many favors. This piece shares the one question that turns happy customers into proof strangers will trust.
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Your Brand Doesn’t Need Wings to Fly Again
You don’t need a $50 million bra to run Victoria’s Secret’s comeback strategy. Whether you own a boutique or a B2B software company, the moves are the same.
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The Mentor Behind FUBU’s Biggest Break
Before influencer marketing had a name, there was a FUBU hat on LL Cool J’s head. Daymond John looks back at the mentor who made that happen and why community, not reach, is what turns a startup into a household brand.
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