Monday StrategyViral Isn’t a Business Plan
Plus, the intern who bet on forgotten fans and became CEO.
Your brand is a story unfolding across all customer touchpoints.

Aditya Madiraju’s Advice for New Content Creators
The algorithm is quietly deciding what creators can be and Aditya Madiraju knows it. His story is a sharp look at the tension between going viral and building something that still matters in 10 years.
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Why Your Pitch Falls Apart Under Pressure
Why does the pitch you’ve given 20 times fall flat the one time it counts? It isn’t your script. Under pressure your brain is busy picturing what happens if this goes wrong, and the people across the table can feel it.
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From House of Blues Intern to CEO
The music industry in the ’90s was all about NSYNC and selling records. Jonathan Shank bet on Grateful Dead fans and live shows instead, and that contrarian streak eventually led him to turn kids’ TV into global tours. The crowd nobody’s courting might be your most loyal one.
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Learn How to Coach People, Live This Wednesday
eXp Realty founder Glenn Sanford and Master Coach Matthew Ferry walk you through the entire SUCCESS Coaching Certification™ system live. You’ll see how they turn the latest behavioral neuroscience into real coaching conversations with your team, your clients and even your family. Their last cohort left rave reviews, and with the final cohort of the year coming up, this webinar is your chance to learn all about it before it fills.Wednesday, Oct. 14 · 1 p.m. PT / 4 p.m. ET
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