The Pursuit: 4 Secrets to Choose the Good Life, the James Altucher Way

James Altucher is an entrepreneur, podcaster and author of 17 books, including the Wall Street Journal best-seller The Power of No and Choose Yourself! He has founded or co-founded more than 20 businesses, including Reset Inc. and StockPickr, which he later sold for $10 million each. A prolific writer, Altucher has been blogging since 2010 and writes for sites like The Financial Times,, The New York Observer and The Huffington Post. Most recently he is known for his popular podcasts, The James Altucher Show, Ask Altucher and Freakonomics.

But Altucher has also detailed his “1,001 failures,” including losing $20 million of seed money, failed books, failed classes and failed relationships. It’s these hard-knock lessons that led to much of his current success, brutally honest blogs and no-nonsense podcast episodes.

The Pursuit: 4 Secrets to Choose the Good Life, the James Altucher WayCOURTESY of JAMES ALTUCHER

He shares his four secrets to charting the life you always dreamed of:

Related: 5 Simple Steps to Plan Your Dream Life

1. Reinvent yourself.

Altucher has changed courses in his life dozens of times, adapting current skills into new industries. He started in IT with HBO but later evolved into an entrepreneur, blogger and author. People can sometimes feel they need to stay in their lane to reach success, but often the best path is waiting in an undiscovered lane.

“Keep a beginner’s mind,” he says. “Reinvention is an important concept in any kind of creativity.”

2. Invest in yourself.

“Investing in yourself every day is really an important skill,” Altucher says.

In order to grow his first business, he took the time and energy to learn new skills. He read books, studied sales, sought out mentors and attended networking events. His dedication to becoming the best he could be paid off and resulted in the sale of his first company, Reset Inc.

3. Push yourself.

Young entrepreneurs often focus on the money as a goal, but Altucher says that’s a mistake. Instead, you should push yourself to grow.

“Don’t worry about being rich, worry about perfecting a craft. Be the best in the world at solving something,” he explains. “Over-promise and over-deliver.”

To achieve that goal, Altucher comes up 10 new ideas each day. This allows him to flex his idea muscles and be more resourceful.

“Most of us have atrophied idea muscles…After doing these 10 ideas a day for six months, it was like I had become an idea machine.”

4. Choose yourself.

Altucher’s book Choose Yourself! is about creating your own career path amid a business landscape that doesn’t adhere to the rules of our parents and grandparents. Altucher took his future into his own hands by redefining his definition of success and making time each day to be physically active, eat well, sleep well, and take time for gratitude and personal growth. Choose your well-being by surrounding yourself with a solid support system.

“We have a short life. We are the average of the five people we spend the most time with. Hang out with good people.”

Related: The Pursuit: 5 Ways to Take Charge of Your Life, the Brendon Burchard Way

Leave a Comment