Spark & Hustle: A Silversmith with Business Savvy has partnered with Lifetime Moms to introduce you to some outstanding women. These women are a lot like you—they range from stay-at-home moms to successful career women, entrepreneurs and CEOs of their homes. They all attended Tory Johnson’s Spark & Hustle women’s conference this summer to learn more about growing their small business and found they learned something about themselves. We’ll feature one Lifetime Moms attendee from each city’s stop on the Spark & Hustle conference.


Meet Deirdre Olson

The occupation of silversmith is one of yore, but Minneapolis-based artist Deirdre Olson has made it her career (and passion) in modern times. Her business, Deirdre & Company, offers customers hand-crafted silver jewelry and gifts inspired by her faith and other creative forces from “a symphony to an art gallery to nature,” says Olson. “Art is woven throughout my life; even my dog, who faithfully joins me at the studio every day, is named after the famous painter, Matisse.”

She has run her own business for 21 years, and as an experienced entrepreneur has found the sweet spot between managing her personal and professional life. 

“I’m incredibly blessed to have the best of both worlds. Not only do I love what I do in my career, I love the flexibility it gives me to do what I love in my personal life, spending time with my daughter, my friends, my faith, and my health,” she says.

Olson aims to keep her business ideas innovative, and is constantly re-vamping her ideas and adjusting to meet customers’ needs by thinking outside of the “proverbial box.”

“I’m always looking for fresh insights to keep my business vibrant. How can I connect with new people? What marketing concepts can I try? What does and doesn’t work from people who have ‘been there’ and ‘done that’? I knew Spark & Hustle would be the ideal environment to re-ignite my vision for my business,” says Olson.

After attending Tory Johnson’s Spark & Hustle Conference in Minneapolis, Olson also connected with Johnson’s message to women entrepreneurs on being bold and unafraid of going for what they want.

“Tory helped us see the value in clear and direct communication. She took a basic concept and showed us how to apply it in real-world business situations. It’s fair to say that Tory helped many of us re-discover how to most effectively use our voices,” she says.

Olson continues to create unique pieces in her Minneapolis studio, and to live out the wise words of her favorite quote from K. Pabst: “Hold fast to your beliefs…respecting the process as much as the product.”


Teneshia Jackson Warner is an award-winning multicultural marketing expert, purpose-driven entrepreneur and author. She is the founder, CEO and Chief Creative Officer of EGAMI Group, a leading multicultural marketing and communications firm in Manhattan with clients such as Procter & Gamble, Target, Verizon Wireless, My Black is Beautiful, U.S. Army, Hennessy, Major League Baseball and Toyota.

In 2013, Teneshia founded The Dream Project Symposium, an annual empowerment conference that helps thousands of entrepreneurs, creatives and career Dreamers plan and achieve their goals. Based on concepts from The Dream Project, Teneshia’s new book, The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success (McGraw-Hill Education, November 22, 2019), is a fully customizable self-evaluation and empowerment program for jumpstarting a new business, career or big idea.

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