“Existing as an entrepreneur in an unhealthy ecosystem doesn’t have to be our reality,” says Jeffrey Shaw in today’s episode of On Your Terms with Erin King. He says that to create a healthy ecosystem you need three factors: personal development, business strategies and daily habits.
Shaw thinks the term ‘marketing funnel’ sounds conniving, so instead he created the term ‘hug marketing.’ It should be the ultimate goal of business owners to have customers that are so loyal they return over and over again.
As one of the most preeminent portrait photographers in the United States, he learned how to set himself up for success while being self-employed. Instead of a gratitude journal, he uses a journal to document what’s going right. He chats with King about finding ideal clients, learning about the emotional journey of customers and knowing the power of motivation and momentum. He also stresses the importance of protecting our capacity to serve others while taking care of ourselves.
“Your level of success rarely exceeds your level of personal development,” he says. “Anytime I’ve ever wanted to grow my business, I grew myself first.”
Check out the full episode below or on Apple podcasts, and never miss another episode by subscribing to SUCCESS podcasts today!
Erin King is the bestselling author of “You’re Kind of a Big Deal: Level Up by Unlocking Your Audacity” and “Digital Persuasion: Sell Smarter in the Modern Marketplace.” She’s also the Chief Social Officer at Strikepoint Media, a digital marketing firm focused on social customer acquisition. But hands down, her toughest job is being a personal full-time assistant to a 13-pound cavapoo puppy named Betty White. You can connect with her on Instagram @mrs.erin.king