Authentic Marketing After the Pandemic with Ron Tite
In this episode of On Your Terms, Ron Tite, the founder and CEO of marketing agency Church+State, chats with host Erin King about marketing in the wake of the pandemic. Tite is an author, speaker, advertising writer, host and executive producer for the podcast The Coup, which brings listeners inside the industries fighting for their futures.
Tite shares several tactics to help businesses break through the noise and stand out on social media, including moments from his own journey finding inspiration and innovation post-pandemic. He states, “There’s nothing more powerful in marketing than a consumer or a prospect saying ‘Ha! I’ve never seen that before.’”
As he delves deeper into business and marketing, Tite isolates these core questions: What is the larger purpose of your company? What is the simplest way for a company to communicate what it needs to communicate? How can imperfection and transparency breed trust with consumers?
Follow Ron Tite on Instagram @rontite or check out The Coup on Apple Podcasts. You can also find his company Church+State at https://churchstate.co/ or his book Think, Do, Say on Amazon.
Want to support the On Your Terms podcast with Erin King? Rate it five stars on Google Podcasts, Apple Podcasts and Spotify, then share it with your friends! You can also stop by King’s website at https://erinking.com/ or follow her on Instagram at @mrs.erin.king.
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Erin King is the bestselling author of “You’re Kind of a Big Deal: Level Up by Unlocking Your Audacity” and “Digital Persuasion: Sell Smarter in the Modern Marketplace.” She’s also the Chief Social Officer at Strikepoint Media, a digital marketing firm focused on social customer acquisition. But hands down, her toughest job is being a personal full-time assistant to a 13-pound cavapoo puppy named Betty White. You can connect with her on Instagram @mrs.erin.king
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