In the age of social media influencers, how are we actively and positively influencing others?
Author and founder of Genius Network, Joe Polish, believes that the core of our work should be focused on the value we’re contributing to others. He shares his favorite acronym for helping others and alleviating their suffering, and tells Brilliant Thoughts host Tristan Ahumada how we can make marketing more about connection than sales strategy.
In today’s individualistic and self-centered world, it’s important not only to question what we can do for those around us, but also to set boundaries in order to ensure that we are influencing and giving to the right people. Polish, author of What’s in It for Them, discusses how givers can protect themselves from takers who would abuse their time and energy, the important distinction between marketing and influencing, and the necessity of building a network of other givers.
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