Business
According to a recent report in the American Marketing Association’s Journal of Marketing Research, consumers shift their focus from price to quality as product choices multiply. They become more likely to switch to the products they consider superior. Professors from Columbia Business School, London Business School and McDonough School of Business at Georgetown University were…
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In a recent Gallup poll on professions that people trust, sales ranked in the lower 10 percent. Clearly, the profession of selling doesn’t get high marks, but therein lies the opportunity for sales professionals who understand the importance of trust. Most sales interactions begin with high tension and low levels of trust. Moving your prospects…
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Reinvention. For some individuals, the word may conjure New Age mysticism or spiritual journeys. For businesses, the meaning is more practical. “In order to stay competitive, companies today have to be able to reinvent themselves,” says Pamela Mitchell, founder and CEO of The Reinvention Institute and author of The 10 Laws of Career Reinvention: EssentialSurvival…
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The greatest entrepreneurs are those who revolutionize business, open opportunities for others and change the way we think and live. Their impact is felt for generations. The SUCCESS 50 represents America’s greatest entrepreneurs of all time.* They are self-made men and women representing a cross section of America, with innovations that opened up the West,…
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Selling is a tough job—tough on the ego, tough on the energy level—which explains why sales reps are often some of a company’s highest-paid employees. But even a fat salary is usually not enough to combat steep competition, finicky customers and grumpy prospects. “If compensation were a sufficient motivator, your people would already be performing,”…
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