Business

Zig Ziglar: Defining Success

By Erin Casey / August 1, 2010 /

Few have had as great an impact on as many people as Zig Ziglar. As a sales trainer, motivational speaker and best-selling author, Ziglar has helped millions of individuals improve not only their perspective on life, but, more important, their results. After a bumpy start, Ziglar built a wildly successful career in sales. But the…

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Working for the Hometown Paper: Lessons in Accountability and What Really Matters

By Lisa Ocker / June 25, 2010 /

The best training you could get as a reporter was at your hometown paper, where you better spell your neighbors’ names right or risk getting punched in the nose.

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Assaraf’s Six Tips for Marketing Success

By Shelby Skrhak / June 16, 2010 /

1. Know Your Ideal Customer Entrepreneurs should know who their “ideal” customers are. One of the biggest mistakes business owners make, according to Assaraf, is that they think that everybody is their customer, and that is not the case. In fact, there are very specific psychographic or demographic profiles that every business owner has, depending…

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Tax Advantages for Small Business Owners

By admin / June 8, 2010 /

Business owners have a definite advantage over employees when it comes to taxes. Employees work for wages. The employee has to pay the government first through federal and state income tax withholding, Social Security and Medicare taxes. After that whack, there are not very many deductions left for the employee. Even if they incur unreimbursed…

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1-on-1: Stan Rapp Explains How Digital is Direct Marketing

By Sandra Bienkowski / June 8, 2010 /

Stan Rapp is a marketing icon. He is chairman of Engauge, a total-engagement marketing agency. He was co-founder of Rapp Collins (now RAPP) and served as CEO of McCann Relationship Marketing, agencies with revenues in the hundreds of millions of dollars. Advertising Age named Rapp one of the 101 people who shaped advertising in the…

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Entrepreneurship: The Road to Your Future

By Lisa Ocker / June 7, 2010 /

Jonathan Davis survived rounds of layoffs before the end came in May 2008 when his employer went out of business. Even before receiving his pink slip, he’d gotten fed up with the insecurity, the lack of control over his life and with the work itself, selling subprime mortgages. Ellen Pfeiffer was perfectly happy working in…

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More 1on1: Stan Rapp on Digital Direct Marketing

By Sandra Bienkowski / June 7, 2010 /

Stan Rapp is a marketing icon and co-founder of Rapp Collins (now RAPP) and served as C

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Winning on the Web

By Amy Anderson / May 28, 2010 /

So you want to start an online business? Good thinking! Even with the recent e

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Business to Consider: Consulting

By Brenna Fisher / May 28, 2010 /

Consultants coach clients in everything from management and human resources to image, media and the best ways to implement computers/technology. Not only do consultants possess expertise in specific areas, they also must be able to impart knowledge and generate value for their clients. If you’re interested in consulting, you first need to identify your strength…

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Business to Consider: Direct Selling/Network Marketing

By Brenna Fisher / May 28, 2010 /

In its simplest form, direct selling (aka network marketing) is nothing more than one p

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