Marketing
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Should You Still Be Advertising On Podcasts? Industry Experts Weigh In
Podcasting has become a powerful medium, but is it still useful for advertising? Industry experts reveal what you need to consider.

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#Trending: 6 Ways to Maximize Your Reach on the Most Popular Social Media Platforms

Facebook has transformed from a place to stay connected with friends to a platform wrought with conflict and scandal. However, it is still a valuable tool if you embrace it...
#Trending: 6 Ways to Maximize Your Reach on the Most Popular Social Media Platforms

How to Find Your Audience (Because You Don't Need Everyone)

It starts with being authentic. You don’t need everyone; you need the right people. And sure, being authentic might mean that some people won’t be interested.
How to Find Your Audience (Because You Don't Need Everyone)

How to Build Your First Client Base

The magic happens when we use our superpower to make an impact on the world around us—when our passion and purpose align with our work.
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The Secret to Sales Isn’t What You Think

What does it mean for entrepreneurs to give value? At a basic level, it means offering something the client wants, needs and desires.
The Secret to Sales Isn’t What You Think

Being a BossBabe: How to Shut Down Stereotypes and Find Your Brand Identity

One of the resources entrepreneurs most need yet struggle to find is support. Connecting with other people who understand what you’re going through and have advice to share can make...
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How to Craft Compelling Messages Online and Win New Customers

Marketing your business online is rough stuff. Entrepreneurs—especially solopreneurs—sometimes struggle to find their ideal audience. No one is instantly great at it, which means customers are bombarded with lousy content...
How to Craft Compelling Messages Online and Win New Customers

How to Be Heard in a Noisy World

On this week’s episode of SUCCESS Line, I talk to Patrick, a real-estate entrepreneur who recently wrote and self-published his first book. He has already sold 500 copies, which is...
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Know Your Worth: Why Building a Personal Brand Is an Act of Self-Empowerment

If you had to describe yourself to a stranger, would you know what to say? Jessica Zweig, founder and CEO of personal branding agency SimplyBe., explains that clever personal branding...
Know Your Worth: Why Building a Personal Brand Is an Act of Self-Empowerment

10 Steps to Craft an Effective Message for Your Business

On this week’s episode of SUCCESS Line, I talk to Austin, a young entrepreneur with big ideas for his new business venture. He is eager to get this new project...
10 Steps to Craft an Effective Message for Your Business