Monday StrategyTurn Down Money On Purpose
NBA Champ Kyle Kuzma has a filter he runs every deal through.
A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.
The Filter Kyle Kuzma Uses Before Any Deal
NBA star Kyle Kuzma built business empires as a hands-on operator, applying the same filter to every brand he touches. Does this feel authentic, or am I just cashing a check? For marketers and founders, his approach offers a clear framework.
Read the full piece →
5 Guidelines for a Successful Freelance Contract
The biggest mistake a freelancer can make is signing whatever contract lands in their inbox. Employment lawyers say that’s the fastest way to lose money you’re owed and rights you didn’t know you had. Learn the five terms worth fighting for before you sign anything, from payment to who actually owns your work after the project ends.
Read →
Customers Aren’t Shopping on Google Anymore
Yikes, your customers stopped Googling you, and they’re asking TikTok instead. U.S. social commerce just crossed $100 billion, while AI Overviews are quietly cutting the click-through traffic you used to count on. Here’s the one-platform strategy that actually works in 2026.
Read →
Daisy Fuentes Redefined Success. Have You?
If our Beauty issue is still sitting on your list, here’s your sign to grab it. Cover star Daisy Fuentes shares the reinvention story that took her from MTV to mogul, telling us, “My definition of success has changed. It’s having options, having freedom and having choices.”
Read →