Monday StrategyAre You Planning or Procrastinating?
There’s a fine line between strategic and stalling. Here’s how to tell which side you’re on.
Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
The Ancient Beauty Secret Sephora Just Launched
Ayurveda, a 5,000-year-old Indian system of holistic medicine, just landed on Sephora shelves. Inside Diipa Büller-Khosla’s unconventional path and the lessons on transferable skills, spotting a gap in the market and building a loyal community.
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Why Your Business Plan Never Feels “Ready” to Launch
Learn when strategic planning becomes procrastination and how to move forward.
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Dissect 3 Big Brand Comebacks
Play-Doh started life as a wallpaper cleaner. Starbucks didn’t sell a single latte for its first 11 years. Wawa began as a dairy farm. Here’s how three brands pulled off some of the boldest reinventions in business history.
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