Giving Back: How Joe Soltis and ChoiceLocal Serve Others


PUBLISHED: January 6, 2023
Giving Back: How Joe Soltis and ChoiceLocal Serve Others

Joe Soltis founded ChoiceLocal as a means to help others, shortly after he and his wife, Becky, lost their child. The mission for ChoiceLocal is to change the world, starting with just one positively-impacted child’s life at a time and culminating in 10,000 children served each year via charitable initiatives.

ChoiceLocal is a cutting-edge digital and franchise marketing firm that helps clients expand their brands. The firm also serves the community with hands-on charitable work, including home building in conjunction with Habitat for Humanity.

Since the company’s inception in 2014, Soltis and his team have given back to communities via numerous charitable projects. In fact, ChoiceLocal lends 10% of all profits to both local and national philanthropic organizations, keeping up with its promise to assist 10,000 disadvantaged and underprivileged children each year.

Soltis works closely with hundreds of small businesses, franchises, business professionals and entrepreneurs to help others. He always channels his ‘why’ in making collective donations and partnering with clients to back charitable causes. These efforts and more make ChoiceLocal a unicorn in the marketing industry.

The Hulda Avenue House

Soltis recently helped build and dedicate a home in Ohio, dubbed the Hulda Avenue House, to a local family on May 14, 2022. Additionally, the contributing team at ChoiceLocal, who helped construct the house with the family, was there with the recipient family and partake in the enjoyment.

“The ceremony was on a Saturday morning, and it was a fun and moving time for our team,” Soltis says. “We got to see all of the hard work pay off, admire the finished home and celebrate with the family as we dedicated their new house to them.”

Ground was broken on the property roughly nine months prior to the unveiling. The ChoiceLocal team performed a house blessing on the lot and then began working on the volunteership through the spring and into the summer. The project brought the family and staff all closer together, with most garnering new skills in home maintenance and construction.

Serving others

ChoiceLocal sponsors the Habitat for Humanity headquarters, located in Cleveland, Ohio. Soltis and his staff have engaged across many different partnerships to aid in both domestic and international organizations. The goal is simple: to make the world a better place.

Additionally, ChoiceLocal also sponsors local families at Christmas each year, offering gifts, food and decorations to families in need. Having lost a child themselves, Soltis and his wife also provide bereavement assistance to children and families who have also lost loved ones. The money raised by ChoiceLocal goes to scholarships, summer camp payments, school meal programs and those battling life-threatening diseases.

The purpose-driven growth at ChoiceLocal has also translated over into the business world as well. Clients are receiving state-of-the-art marketing services and campaigns while the ROI allows for the 10% contributions to charities and other efforts.

“At the end of the day, monetary profits are only so enticing, but doing good for others never loses its motivating factor,” Soltis says. “People always need your help, and their stories always compel me to carry on doing good, faith-based work. Integrity in everything we do and a mission built on helping others is what truly drives us forward.”

About Soltis

Soltis is the CEO of ChoiceLocal, a purpose-driven and results-focused digital marketing agency for franchisors and franchisees with the digital ecosystem of search engine optimization (SEO); pay-per-click marketing (PPC); social media marketing; remarketing; targeted display and mobile advertising; SMS and marketing automation; reputation management; employee, customer and franchisee retention; CRM integration; and much more. They are a member of IFA (International Franchise Association), are named on the Inc. 5000 list and have been included on the “Northeast Ohio Top Workplaces” list three years in a row. To find out more about their purpose-driven franchise marketing agency, please visit

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