Face Facts: Zoom In

If you are serious about attracting eyeballs to up your social media cachet, using a well-composed headshot isn’t optional. It’s mandatory.

For example, LinkedIn reports that profiles with a photo are seven times more likely to be viewed than those without an image.

Professional headshot photographer and personal brand strategist Michael Cavotta of Cleveland has some pointers to make your photo head and shoulders above the rest:

1. Imagine dividing your photo into thirds, horizontally and vertically. Points of interest, like the eyes, should be where those lines intersect, if possible.

2. Don’t feel like you have to get your whole head in the shot. In fact, cropping a slice off the top of your head can increase your photo’s impact. “Nibble at the top” until you get the interest points at the intersection of those imaginary lines, Cavotta says.

3. Add elements that flow into and out of the frame. Shoulders that taper at the edges are perfect. “That’s where you get really nice aesthetic flow in the photo,” he says.

“It’s all about trying to fit as much of your face in as little space as possible,” Cavotta says.

Learn how to optimize your business’ social media images for making the best impression.


Betsy Simnacher is a freelance writer who has been published in numerous newspapers and magazines nationwide. She lives in the suburbs of Dallas.

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