The Top 10 Bestselling Marketing Books
Great marketing is the bridge between a brilliant product and the people who need it. That’s why we’ve assembled the bestselling books on marketing and sales to help you master the art of connecting with your audience and closing the deal.
Whether you’re building a brand from scratch, refining your sales process or looking for the next breakthrough strategy, these books offer proven tactics and fresh perspectives.
And don’t just take our word for it: The SUCCESS® Bestsellers list is compiled using data from print and eBook sales from various online and brick-and-mortar retailers to provide you with a reliable and comprehensive list of the bestselling books about marketing and sales.
For more information about how the SUCCESS® Bestsellers list is compiled, check out the methodology.
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Revenge of the Tipping Point
BY MALCOLM GLADWELL
Twenty-five years later, Malcolm Gladwell returns to tipping points — this time, to explore the dark side. Through riveting stories — the world's most successful bank robbers, a forgotten 1970s TV show that changed culture, an alternate history of COVID and the opioid crisis — Gladwell traces how social contagion can be deliberately engineered and manipulated. He introduces powerful new concepts: overstories that shape perception, superspreaders who amplify ideas disproportionately, and the Magic Third , the threshold at which a minority tips into a majority. His most personal book yet.
The AI Edge
BY JEB BLOUNT, ANTHONY IANNARINO
AI won't replace salespeople. But salespeople who use AI will replace those who don't. Jeb Blount and Anthony Iannarino show how to plug artificial intelligence into every stage of the sales process — from automating busywork and crafting targeted messaging to surfacing insights that make conversations richer and more authoritative. The book includes hands-on prompt engineering for sales scenarios, frameworks for AI-augmented prospecting and presentations, and a clear message throughout: technology amplifies the human element of selling — it doesn't replace it.
Stop Asking for Referrals
BY FLOR DE MARIA MCNALLY
Most agents are taught to beg for referrals, buy leads, and grind until they burn out. Flor de Maria McNally did the opposite and built a business that closes more than 120 homes a year, almost entirely by word of mouth. In Stop Asking for Referrals , McNally shares the relationship-first playbook that took her and her husband from owing $350,000 to a debt-free, referral-powered life while raising six kids under eight. No gimmicks. No billboards. No "please send me business" scripts. Instead, you'll learn how to become the kind of professional people talk about naturally, because your service is memorable long after closing day. Readers will learn how to create clients for life with simple, repeatable systems: meaningful follow-up, personal touches that scale, events that build community, and boundaries that protect what matters most. You'll also discover how to stay consistent when volume rises, how to strengthen your database without sounding transactional, and how to build trust through a clear, values-driven client experience. Written with warmth, humor, and hard-earned candor, it's for top-producing real estate agents with families who feel stretched thin and want a better way to grow, serve, and lead at home and at work, every day.
The Best Story Wins
BY MATTHEW LUHN
The best product, idea or pitch rarely wins—the best story does. Matthew Luhn spent over two decades as a story artist and animator at Pixar, helping craft some of the most emotionally resonant films of a generation. In The Best Story Wins , he translates the principles behind that creative process into a practical framework for entrepreneurs, marketers and business communicators who need to cut through noise and move people to action. Where most business storytelling advice stays surface-level, Luhn goes deep into structure, character and emotional truth—the same tools that make audiences weep over animated toys. If your ideas deserve more than a forgettable pitch, this is the methodology to study.
Fearless Authenticity
BY JEANNE SPARROW
What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate—the words we say and how we say them—has the profound power to change lives, form connections, and create communities. Butmany of us struggle to translate our ideas, values, and dreams into words. In Fearless Authenticity , Jeanne Sparrow, speaker, TV personality, and radio host, provides a roadmap to unlock your unique value and to gain the courage and confidence to connect authentically and fearlessly with your audience. The process begins with the mantra: Be Brave, Be Free, Be You . With strategic advice and instructional "authenticity actions" informed by Sparrow's extensive media experience, you'll learn how to identify the unique parts of your perspective, opinion, and experience, and discover how to step into your individual power, which will transform your professional and personal life. Fearless Authenticity is an honest conversation about success and personal power—an easy-to-follow guide whenever there's a team to lead, a sale to close, or a speech to deliver. This book is for anyone who wants to stand out, speak up, and be heard.
Attach High
BY GUFFY WRIGHT
Value didn't lose. Friction won. You've lost a deal you should have won. Not on price. Not on product. The value was clear, the trust was real - and still, the decision stalled. No script explained why. You replayed it for weeks and never found the answer. That stall has a name. And once you can see it, you can remove it. Every advisor knows the sales process . Most have studied the buying process . Almost none have been trained for the third - the one that decides whether a high-stakes deal actually moves. The decision process. Once value is established, the decision process is the most important process in the sale. It is the layer beneath everything you've been taught - and the one that quietly determines whether a clear value becomes a closed decision. In Attach High: How Elite Advisors Remove Friction from High-Stakes Decisions , partner and National Sales Leader Guffy Wright names the friction that stalls good decisions and gives you a system to remove it. Drawing on two decades guiding executives, founders, and producers through million-dollar decisions, Wright identifies the three forces that quietly stop a deal even when value is obvious: Confusion , which keeps the buyer's mind from settling. Fear , which keeps the buyer's body from moving. Misalignment , which keeps the room from agreeing.
The Soul of Strategy
BY BERNARD JAWORSKI, DAVID SPROTT
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy—one that builds and expands on the classic work of Peter Drucker—recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: A clear description of the concept of customer centricity and its value to the organization. A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insights A "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm. A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers. The key role that customer insight data play in setting customer-centered strategy. Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.
Objections
BY JEB BLOUNT, MARK HUNTER
Every salesperson hears NO — the ones who win have learned exactly what to do the moment it lands. Jeb Blount, author of the bestselling Fanatical Prospecting and Sales EQ , teams up with Mark Hunter to dismantle the outdated tricks and cheesy scripts that have defined objection-handling for decades. Objections replaces them with a modern psychology of persuasion built for today's skeptical, informed and empowered buyers — covering the full spectrum from one-call closes to complex B2B sales cycles. For salespeople tired of flinching at resistance, this is a practical, unvarnished look at why NO happens and how to move past it without gimmicks, manipulation or sacrificing the relationships that drive long-term revenue.
Sales EQ
BY JEB BLOUNT, ANTHONY IANNARINO
The highest-earning salespeople don't just outsell their peers — they outconnect them. Jeb Blount makes the case that in the modern sales landscape, emotional intelligence matters more than any tactic or technique. Sales EQ provides a framework for developing the four pillars — empathy, self-awareness, sales drive, and impulse control — that separate average performers from ultra-high earners. Applicable across any industry, deal complexity, or sales process, this is the playbook for selling at the emotional level where decisions actually get made.
Exceptional Experiences
BY NEEN JAMES
Luxury isn't about things—it's about experiences, and any business can learn to deliver them. Author, speaker and consultant Neen James draws on world-class luxury mindset research, interviews with industry leaders and her own deep background in luxury consulting to introduce what she calls the five luxury levers: entice, invite, excite, delight and ignite. Her experience elevation model shows how shifting focus to your most important clients moves relationships from transactional to transformational—turning satisfied customers into lifelong advocates who organically attract more high-value clients. Exceptional Experiences is for business owners, executives and client-facing professionals who want a concrete system—not vague inspiration—for standing out, deepening client connections and growing revenue by treating every brand touchpoint as an opportunity to elevate.