The Top 10 Bestselling Marketing Books
Great marketing is the bridge between a brilliant product and the people who need it. That’s why we’ve assembled the bestselling books on marketing and sales to help you master the art of connecting with your audience and closing the deal.
Whether you’re building a brand from scratch, refining your sales process or looking for the next breakthrough strategy, these books offer proven tactics and fresh perspectives.
And don’t just take our word for it: The SUCCESS® Bestsellers list is compiled using data from print and eBook sales from various online and brick-and-mortar retailers to provide you with a reliable and comprehensive list of the bestselling books about marketing and sales.
For more information about how the SUCCESS® Bestsellers list is compiled, check out the methodology.
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Co-Created
BY BRIEANE OLSON
#RealEstateCommercial #Strategy #CEOLeadership
Co-Created explores how Pacsun rebuilt brand relevance by embedding co-creation into every part of its organization. Written through the leadership lens of CEO Brieane Olson, the book offers a firsthand look at how the company partnered with its next-generation consumers to navigate digital disruption, financial restructuring, and shifting cultural expectations. Through detailed case studies—including how Pacsun leveraged TikTok virality, worked with cultural icons like A$AP Rocky and the Jenners, and invested $5 million in under-resourced communities—Olson reveals how collaboration and cultural fluency became a core operating strategy, not just a branding tool.
The Greater Game
BY DAN SULLIVAN, JOHN BOWEN
#Workplace #RealEstateCommercial #CEOLeadership
A bold and visionary guide delivering a 25-year strategic roadmap for elite and rising entrepreneurs to achieve exponential success, freedom, and legacy. Grounded in real-time research and 40+ years of coaching industry-defining leaders, The Greater Game introduces the 10 Greater Measurements Framework™ and Entrepreneurial Dashboard™—practical tools that help entrepreneurs not just set goals but multiply their market impact 100x and beyond. With proprietary insights from Strategic Coach® and CEG Insights, this is more than a book—it’s a personalized blueprint for becoming a market maker and redefining what’s possible over the next quarter century.
Pitch Secrets A to Z
BY FORBES RILEY
#Negotiation #Habits #CustomerRelations
Your ability to pitch is the only thing standing between you and every opportunity you've ever wanted. Forbes Riley—veteran pitchwoman, speaker and entrepreneur—strips pitching down to its essentials in Pitch Secrets A to Z , arguing that it's not a sales skill but a life skill. The book walks readers through finding clarity in their message, developing authentic confidence and building the kind of authority that makes people lean in rather than tune out—without ever sounding like they're selling. Whether you're an entrepreneur, executive or creative with something worth saying, this is a practical guide to being heard, believed and chosen in any room you walk into.
Revenge of the Tipping Point
BY MALCOLM GLADWELL
#TippingPoint #SocialEpidemics #UnintendedConsequences
Twenty-five years later, Malcolm Gladwell returns to tipping points — this time, to explore the dark side. Through riveting stories — the world's most successful bank robbers, a forgotten 1970s TV show that changed culture, an alternate history of COVID and the opioid crisis — Gladwell traces how social contagion can be deliberately engineered and manipulated. He introduces powerful new concepts: overstories that shape perception, superspreaders who amplify ideas disproportionately, and the Magic Third , the threshold at which a minority tips into a majority. His most personal book yet.
The AI Edge
BY JEB BLOUNT, ANTHONY IANNARINO
#AIinSales #FutureSelling #TechAdvantage
AI won't replace salespeople. But salespeople who use AI will replace those who don't. Jeb Blount and Anthony Iannarino show how to plug artificial intelligence into every stage of the sales process — from automating busywork and crafting targeted messaging to surfacing insights that make conversations richer and more authoritative. The book includes hands-on prompt engineering for sales scenarios, frameworks for AI-augmented prospecting and presentations, and a clear message throughout: technology amplifies the human element of selling — it doesn't replace it.
The Miracle Hour
BY KELLY ROACH
#Negotiation #Exports #ArtificialIntelligence
One focused hour a day built Kelly Roach a seven-figure company—while she was still working full-time in corporate. Roach didn't quit her job and bet everything on a dream. She stole minutes between meetings, phone calls and traffic lights—and used them strategically. The Miracle Hour documents the exact daily system she used to identify her highest-impact activities and execute them with consistency, eventually scaling from a side hustle to an eight-figure business empire. The book offers an A-to-Z framework for eliminating distraction, focusing on revenue-driving actions and building momentum that compounds over time. For entrepreneurs who've been told that success demands exhaustion, this is a direct challenge to that myth. Whether you're launching your first venture or scaling an existing company, The Miracle Hour makes the case that quality, intention and consistency matter far more than the number of hours you grind.
Sales EQ
BY JEB BLOUNT, ANTHONY IANNARINO
#SalesEQ #EmotionalSelling #ClosingDeals
The highest-earning salespeople don't just outsell their peers — they outconnect them. Jeb Blount makes the case that in the modern sales landscape, emotional intelligence matters more than any tactic or technique. Sales EQ provides a framework for developing the four pillars — empathy, self-awareness, sales drive, and impulse control — that separate average performers from ultra-high earners. Applicable across any industry, deal complexity, or sales process, this is the playbook for selling at the emotional level where decisions actually get made.
The Power of Value Selling
BY JULIE THOMAS
#Negotiation #Franchises
Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life , sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience. An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.
HBR's 10 Must Reads 2026
BY HARVARD BUSINESS REVIEW, ERIN MEYER, BENT FLYVBJERG
#HBR #ManagementEssentials #LeadershipReads
The year's most important management thinking — curated by Harvard Business Review. HBR's 10 Must Reads 2026 features insights from leaders like Jensen Huang and Jane Fraser, with examples from Hermes to OpenAI. Topics include: Eliminating dysfunction in leadership teams Getting your organization on board with AI Designing products that grow with customers Building corporate culture that actually aligns with values Assessing macroeconomic risk for your business
The Ai-Driven Leader
BY GEOFF WOODS
#CEOLeadership #Blockchain #RealEstateCommercial
New and updated 2026 edition. The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now. In The AI-Driven Leader , you'll learn how to: Escape operational overwhelm and lead with strategic clarity (Chapter 3) Collapse the time it takes to turn data into decisions (Chapter 7) Transform your decision-making with AI for strategic advantage (Chapter 9) 10x the impact of every employee (Chapter 12) Apply real-world examples and prompts to get immediate results (every chapter) Your company can adopt AI now and see immediate returns. The AI-Driven Leader provides clear guidance on where to begin, helping you achieve rapid results. With this book, you'll learn how to harness AI as your strategic Thought Partner, enabling you to grow your business, outpace the competition, and get more done in less time. Praise for The AI-Driven Leader "With Geoff's guidance, our market cap soared from $750 million to $12 billion." - Naveen Jindal, Chairman Jindal Steel & Power "The guidance in this book helped us grow our revenue 600%." - Jason Bronstad, CEO of Malk Organics "A must read for any Executive. We collapsed hundreds of hours of work into minutes." - Grady Davis, Former Vice President of Medtronic "This book simplifies AI and delivers immediate value. It is an essential read for every leader and their teams." - Robin Ross, Assistant Vice President of Costco "Geoff's insights are deeply strategic, guiding leaders to use AI as a tool to achieve business goals without making AI the goal itself." - Chris Winton, Former Chief People Officer of FedEx & Tesla