About This Book
Every salesperson hears NO — the ones who win have learned exactly what to do the moment it lands.
Jeb Blount, author of the bestselling Fanatical Prospecting and Sales EQ, teams up with Mark Hunter to dismantle the outdated tricks and cheesy scripts that have defined objection-handling for decades. Objections replaces them with a modern psychology of persuasion built for today's skeptical, informed and empowered buyers — covering the full spectrum from one-call closes to complex B2B sales cycles.
For salespeople tired of flinching at resistance, this is a practical, unvarnished look at why NO happens and how to move past it without gimmicks, manipulation or sacrificing the relationships that drive long-term revenue.