About This Book
Twenty-five years later, Malcolm Gladwell returns to tipping points — this time, to explore the dark side.
Through riveting stories — the world's most successful bank robbers, a forgotten 1970s TV show that changed culture, an alternate history of COVID and the opioid crisis — Gladwell traces how social contagion can be deliberately engineered and manipulated.
He introduces powerful new concepts: overstories that shape perception, superspreaders who amplify ideas disproportionately, and the Magic Third, the threshold at which a minority tips into a majority. His most personal book yet.