Rieva Lesonsky

Rieva Lesonsky

Naming Your Business? 5 Things to Think About

By Rieva Lesonsky | August 25, 2015

In any major U.S. city, you can’t go more than a couple of blocks without seeing a Starbucks. The name is so ingrained in our minds that—whether you’re a fan of the coffee or not—you know exactly what that Starbucks name stands for. When you start a business, it’s crucial to choose a memorable name…

Don’t Get Hacked! Here’s How to Protect Your Privacy

By Rieva Lesonsky | June 24, 2015

Bruce Harris (not his real name) still doesn’t know how it happened. In December 2014, his wife checked their online bank accounts and discovered the one holding their daughter’s tuition money ($10,000) had been drained. “Someone had gotten my Social Security number—I  have no idea how,” Harris says. “With that one piece of information, they…

How to Keep Prying Eyes Off Your Company’s Data

By Rieva Lesonsky | June 17, 2015

Data breaches are on the rise and in the news. Home Depot and Target are just a couple of the global companies that have had sensitive data stolen during the past several months. Hearing that huge corporations are victimized can make small-business owners feel as if securing their online business data is futile. In reality,…

Your Week 8 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | June 1, 2015

Step 8: Overcome Fear Editor’s note: This is the last of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment. Fear of failure keeps many would-be small-biz owners from ever starting businesses, and keeps other entrepreneurs stuck in the small-time instead of reaching for the stars. How…

Your Week 7 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | May 25, 2015

Step 7: Put Time on Your Side Editor’s note: This is the seventh of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment. What time management strategy works best? Unfortunately, I can’t answer that question—only you can. Each of us must figure out our own strategy for…

Your Week 6 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | May 18, 2015

Step 6: Make It Mobile   Editor’s note: This is the sixth of eight installments for SUCCESS‘s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment.   These days, mobile marketing must be part of any smart small-business owner’s action plan. The Local Search Association reports that mobile search has finally…

Your Week 5 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | May 11, 2015

Step 5: Get Social Editor’s note: This is the fifth of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment. While most entrepreneurs agree social media has become an essential part of marketing, it can also suck up all of your time if you’re not smart about…

Start Small Win Big 2015: The Next 4 Steps to Success

By Rieva Lesonsky | May 7, 2015

SUCCESS magazine’s third Start Small Win Big challenge for entrepreneurs not only offers great prizes but also gives you eight tips for growing your startup during the process of competing. Your business doesn’t have to be new either. Everyone’s startup phase is different. It can last a few months or a few years, depending on…

Your Week 4 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | May 4, 2015

Step 4: Create a Website Editor’s note: This is the fourth of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment. You know you need a website for your business—but the idea of creating one might seem intimidating. Really, building a website is simpler than it’s ever…

Your Week 3 Action Plan: Start Small Win Big 2015

By Rieva Lesonsky | April 27, 2015

Step 3: Brand It                                                                                                                                   Editor’s note: This is the third of eight installments for SUCCESS’s 3rd annual Start Small Win Big entrepreneur challenge. Check out last week’s installment. More than just marketing, your business’s brand is its personality. What you think of your product or service isn’t what’s important; it’s what customers think of…