Google is doubling down on its mission to infuse artificial intelligence into every corner of its ecosystem, and this time, it’s targeting the world of finance with a major upgrade for busy professionals. The tech giant has announced a new Deep Search feature for Google Finance, powered by its advanced Gemini AI models, designed to deliver detailed, fully cited insights on complex financial questions.
Google Finance unveils Deep Search to guide smarter financial decisions
Entrepreneurs can now rely on Google’s AI to provide strategic insights that would normally take hours of manual research. When you type a complex question—like, “How might rising interest rates affect small-cap tech stocks in 2026?”—Deep Search doesn’t just pull top results or summarize headlines. Instead, it runs a structured, multistep research process powered by Google’s Gemini AI models, delivering detailed, fully cited insights you can trust.
The system first identifies relevant data sources, such as market analyses, news reports, financial filings or credible expert commentary, and builds what Google calls a “research plan.” This plan outlines which sources it will consult and why, giving users a transparent look at how the AI approaches the question. From there, Deep Search compiles a fully cited, comprehensive response, showing not just the answer but also where each data point comes from.
Rather than spitting out quick summaries, Deep Search acts more like an extra set of research hands by digging through data, spotting patterns and pulling together insights that usually take hours to find. You can see how it got there, check the sources yourself and use that groundwork to shape your next strategy or investment move. Those with Google AI Pro or AI Ultra subscriptions will get higher usage limits, while anyone curious to try it early can access it through the Google Finance experiment in Labs.
Google Finance adds real-time prediction market data
Google is also bringing prediction market data into Google Finance, giving users a live look at how traders are betting on key economic and business outcomes. Thanks to new partnerships with Kalshi and Polymarket, users can ask questions like, “Will inflation fall below 3% next quarter?” and instantly see how market sentiment has shifted over time. Instead of waiting for analysts’ reports or quarterly updates, users can see how confidence and expectations shift day by day—sometimes even hour by hour.
When it comes to planning for the future, these insights can make a big difference. Whether you’re planning an expansion, setting budgets or timing a product launch, understanding what the market “thinks” about inflation, GDP growth or consumer demand can help you stay one step ahead. What you get is a distilled view of how the market truly feels and an aggregate of expert hunches and financial stakes transformed into data you can use. Google’s new prediction market feature will hit Labs first, with a wider rollout in the coming weeks.
Get ahead with Gemini AI in your financial workflow
There are already numerous ways Google is leveraging its AI tools to help professionals make smarter, faster financial decisions. For finance teams juggling endless spreadsheets and reports, Google Workspace’s Gemini AI feels almost like having a super‑smart assistant at your side. Instead of spending hours building formulas or pivot tables in Sheets, you can simply ask Gemini to do it for you. And when it comes to long dense financial reports or filings, Gemini can whip up executive summaries in minutes, giving you the key insights without the headache of wading through pages of numbers.
The real magic, though, is how Gemini helps you spot patterns and trends that might otherwise slip under the radar. Google’s AI can now highlight unusual performance in a business unit, flag irregular account activity or even surface signals from broader market data, freeing finance professionals from the grunt work so they can focus on the smart stuff.
No more late-night edits: Gemini keeps reports polished and on time
Communicating those insights is easier too. Gemini can help draft clear financial statements, create presentation decks with polished speaker notes or even summarize meetings from Google Meet. That means you spend less time wrestling with words and more time making sure your analysis is understood and acted upon. Say goodbye to late-night edits and last-minute panics.
And the best part? You don’t even have to leave the apps you already use. Gemini works right inside Sheets, Docs and Slides, so your team can collaborate naturally while benefiting from the AI’s speed and intelligence. Plus, with Google’s enterprise-level security and controls, you can trust that your sensitive financial information always stays safe. With Google’s AI in your corner, crunching numbers, spotting trends and staying ahead of the market has never been this effortless—or this smart.
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