The SUCCESS Best-Seller List: October 2016

Take a look at the top-selling personal development books of the past month, and you’ll see not all of them are new—that there are modern classics, like Gary Chapman’s The 5 Love Languages, and all-time classics, like Dale Carnegie’s How to Win Friends and Influence People. But others, like Gabrielle Bernstein’s The Universe Has Your Back, are brand-new and already making waves in the self-improvement world.

For your journey to your best self, we continue our monthly list of the best-selling personal development books with the top 10 for October 2016:

The SUCCESS Best-Seller List: October 20161. StrengthsFinder 2.0

By Tom Rath (2007; Gallup Press; $29.99)

Do you do what you do best every day? Chances are you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. Although you can read this book in one sitting, you’ll use it as a reference for decades. The redesigned StrengthsFinder 2.0 companion website features a strengths community, a library of downloadable discussion guides and activities, a strengths screensaver and a program for creating display cards of your top five strength themes.

The SUCCESS Best-Seller List: October 20162. Love Your Life, Not Theirs: 7 Money Habits for Living the Life You Want

By Rachel Cruze (September 2016; Ramsey Press; $24.99)

Are you living the life you want, or are you chasing someone else’s dream, just to keep up appearances on social media or in your community. In Love Your Life, Not Theirs, Cruze shines a spotlight on the most damaging money habit we have: Comparing ourselves to others. Use her seven essential money habits to live the life you want to live—one that is in line with your values, wants, needs and desires. Social media isn’t real life, and trying to keep up with the Joneses will never get you where you want to be. It’s time to love your life, not theirs.

The SUCCESS Best-Seller List: October 20163. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

By Jen Sincero (2013; Running Press; $16)

This refreshingly entertaining how-to guide serves up 27 bite-sized chapters full of hilariously inspiring stories, sage advice and easy exercises, helping you to create a life you will love. Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want—create a life you love and make some damn money already!

The SUCCESS Best-Seller List: October 20164. The 5 Love Languages: The Secret to Love That Lasts

By Gary Chapman (2015 edition; Northfield Publishing; $15.99)

Falling in love is easy. Staying in love—that’s the challenge! How can you keep your relationship fresh and growing amid the demands, conflicts and just plain boredom of everyday life? Whether your relationship is failing or flourishing, Dr. Gary Chapman’s proven approach to showing and receiving love is as practical as it is insightful. The 5 Love Languages includes a “his and hers” personal profile assessment. Updated to reflect the complexities of relationships today, the new edition reveals intrinsic truths and applies relevant and actionable wisdom.

The SUCCESS Best-Seller List: October 20165. Designing Your Life: How to Build a Well-Lived, Joyful Life

By Bill Burnett and Dave Evans (September 2016; Knopf Publishing Group; $24.95)

Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone in your hand or the chair you’re sitting in—everything in our lives was designed by someone. In Designing Your Life, Burnett and Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, no matter where we are in life and what our past experiences have been.

The SUCCESS Best-Seller List: October 20166. Be Obsessed or Be Average

By Grant Cardone (October 2016; Portfolio; $27)

From the millionaire entrepreneur and New York Times best-selling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. Grant Cardone grew up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the rules, they said, he could enjoy everyone else’s version of middle-class success. But when he tried it their way, he hit rock bottom. Cardone says we’re in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that really just gives us an excuse to be unexceptional. Be Obsessed or Be Average will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams.

The SUCCESS Best-Seller List: October 20167. How to Win Friends and Influence People

By Dale Carnegie (1998 edition, originally published in 1936; Pocket Books; $16)

Go after the job you want and get it! Take the job you have and improve it! Take any situation you’re in and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. As relevant as ever, Dale Carnegie’s principles endure and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the 12 ways to win people to your way of thinking and the nine ways to change people without arousing resentment.

The SUCCESS Best-Seller List: October 20168. Mindset: The New Psychology of Success

By Carol S. Dweck (2006; Ballantine Books; $16)

After decades of research on achievement and success, the Stanford University psychologist has discovered a truly groundbreaking idea: the power of our mindset. Dweck explains why it’s not just our abilities and talents that bring us success, but whether we approach them with a fixed or growth mindset. She presents why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but might actually jeopardize success. With the right mindset, parents can motivate their children to become achievers.

The SUCCESS Best-Seller List: October 20169. The Universe Has Your Back: Transform Fear to Faith

By Gabrielle Bernstein (September 2016; Hay House; $24.99)

New York Times best-selling author Gabrielle Bernstein teaches readers how to transform their fear into faith in order to live a divinely guided life. Each story and lesson guides readers to release the blocks to what they most long for: happiness, security and clear direction. Making the shift from fear to faith will give you a sense of power in a world that all too often makes people feel utterly powerless.

The SUCCESS Best-Seller List: October 201610. The Book of Joy: Lasting Happiness in a Changing World

By Dalai Lama, Desmond Tutu and Douglas Carlton Abrams (September 2016; Avery Publishing Group; $26)

Two spiritual giants. Five days. One timeless question: How do we find joy in the face of life’s inevitable suffering? This book offers a rare opportunity as Archbishop Desmond Tutu and His Holiness the Dalai Lama spend a week exploring the Nature of True Joy and confront each of the Obstacles of Joy (fear, stress, anger, grief, illness, death). Then they offer the Eight Pillars of Joy, which provide the foundation for lasting happiness. This unique collaboration offers a reflection on real lives filled with pain and turmoil, in the midst of which they have been able to discover a level of peace, courage and joy to which we can all aspire in our own lives.


SUCCESS analyzes a combination of sales data acquired from Nielsen BookScan–which gathers point-of-sale data from more than 16,000 locations across the U.S.–and from a variety of independently verified sources within the personal development industry. This list represents sales from Oct. 9 through Oct. 30, 2016.

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