The Identity Shift: Who You Need to Be to Succeed

UPDATED: May 22, 2024
PUBLISHED: July 9, 2020

I’m going to talk to you about the most crucial aspect of your success that you might have never heard before. It’s what’s called an identity shift. Now, here’s the thing, it’s not new, but the structure I’m about to teach you is very new.

The identity shift is the one thing that all successful people have in common, whether or not they know it yet. Here’s how it takes place: You have where you’re at right now, and what we’re trying to get you to is to be the person who as all the things you want—the car, the body, the relationship, all that amazing stuff that you want in your life. But here’s the truth I want you to understand. If you were the person that had all those things you’re supposed to have, you’d already have that stuff. You’d already have the car, the body, the career. Now, something’s missing, and we don’t know what it is. You might be doing a lot of hard work, but you haven’t made an identity shift. And here’s the truth of it: You have to close what is called the identity gap.

The identity gap is the gap between who you are, how you operate, what you do, and the person who operates at a level to have all the things you want. Here’s the honest truth: Your next six figures, your next amazing opportunity, it’s not going to come out of the next book you read or seminar you go to; it’s what you do with the information from the book or from the seminar. A lot of people go to seminars, they get these notebooks, and what they do is they write a bunch of notes, and they go home, they close them up, and they never open them again. Or they buy a book and they put it on the shelf, and they have shelf-esteem—I feel good, I bought it, never consume it, and if I do consume it, I almost never execute it. But then there’s those people who have the Midas touch, like everything they touch seems to turn to gold. Why do they win, how do they operate? Well, here’s what the truth is. They have shifted into what’s called their ideal identity, the perfect identity for them to succeed in the area of their dreams.

If you don’t have that ideal identity operating inside you right now— a computer has software, you’re the computer, software is your identity. It’s not some arbitrary thing, it’s how you operate. It’s the symptom of who you are. So if you have this information and the symptom is, “I’m broke,” “I don’t have the success I want,” it’s an identity issue. You need to upgrade. This is an opportunity for you to upgrade your operating system, and this is how you do it.

There are six core drivers you must get dialed in to shift. When you make an identity shift, you’re shifting these six core identity drivers. What it is, it’s your beliefs—what you truly believe, what that ideal identity must believe is possible for themselves, for the world and what’s going on right now. Their thoughts, subconscious and conscious. And the big actions they take—the ones they do that are out of their comfort zone, that boldly move them somewhere. Then you have overlap between beliefs and thoughts, which is mindset; thoughts and actions, which is habits; and beliefs and actions, which is pride.

When I take the steps I believe I should, I feel amazing about myself. And when you’re able to shift—not change, change is heavy—when you shift one degree for these, you start shifting and closing your identity gap to shift into your ideal identity, of who you need to be to succeed.

If you’re trying to figure out why you’ve been beating your head against the wall, or why can’t you have success, it’s because you’re standing down here, being this person, trying to do these things, instead of making an identity shift to be the person who does these things and has all the stuff you want in your life. When you do that, you can make shift happen.

Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, and the founder of Identity Shift coaching. He uses cutting edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all-white family at 14, losing his NFL career to injury and more, he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives.