Social media does not come naturally to most people. Yes, if you’re 22 or younger, this is a shock, but bear with me. For most people, mobile phones were a migration, the Internet was a huge unknown, and social media is a fad or the end of face-to-face communication as we know it. My work with individuals and companies has taught me that social media is a change that can work to your advantage—whether you grew up watching black-and-white TV or have known only Hulu or YouTube.
How can you make the overwhelming ocean of social media an advantage? Simple. You act on four steps that play to your strengths. Some of us are better at writing paragraphs, others like to