It’s not as simple as hauling in a few recycling bins. Today so many businesses purport to be environmentally friendly that consumers are now skeptical of such claims.
According to the market research institute GfK, 40 percent of people think “environmentally friendly” means a product has a positive environmental impact, 22 percent think it means the product has a neutral impact, and 9 percent think it means nothing. Besides the most basic steps (like using recycled paper, refurbished toner cartridges and managing your electrical footprint), here are three green action items you may not have considered:
1. Adopt a green team. Most schools today have recycling teams made up of students and parents. Offer to supply T-shirts for the group, buy everyone reusable water bottles or otherwise sponsor their efforts.
2. Get your employees involved. Set up a safe area for bike racks and encourage employees to bike to work. Give incentives like work-at-home days for those who participate.
3. Adopt your town. Talk to the city about having your company clean up trash-strewn areas near roadways or at local parks. Encourage your employees to participate and invite customers to attend, too. Give away food or prizes for those who help out.