Monday StrategyStop Guessing Who Your Customer Is
One founder spent $3 million learning this lesson so you don’t have to.
If people believe they share values with a company, they will stay loyal to the brand.
Why ZeroBounce Spent $3 Million Finding the Right Customers
A marketing memo focusing on ZeroBounce founder and CEO Liviu Tanase, who invested millions in marketing to find his audience, sharing lessons on customer acquisition strategies and beyond.
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Coca-Cola Outlives 95% of Companies. Here’s Their Formula.
The average S&P 500 company doesn’t survive 20 years, but Coke just turned 134 and its secret is knowing when to reinvent itself. Crack-psshh, that’s the sound of a brand that still hasn’t gone flat.
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Apple’s M6 Chips Just Changed the AI Economics for Business
Apple just quietly shipped its biggest AI hardware jump in years, promising up to 4.5 times the compute of its last chip. However, the spec sheet hides a cost question most buyers never run the numbers on before they upgrade.
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