In the Sweet Business–of Cupcakes has partnered with Lifetime Moms to introduce you to some outstanding women. These women are a lot like you—they range from stay-at-home moms to successful career women, entrepreneurs and CEOs of their homes. They all attended Tory Johnson’s Spark & Hustle women’s conference this summer to learn more about growing their small business and found they learned something about themselves. We’ll feature one Lifetime Moms attendee from each city’s stop on the Spark & Hustle conference.


Meet Stephanie Lenington

She’s a wife and a mother of three, and she can bake cupcakes like it’s her job. Because, well, it is. Stephanie Lenington adores anything cute, classy, crafty and pink—and she’s devoted her time to a business that happens to specialize in all of those (not to mention flour and icing). Stephanie owns Leopard Cupcake, first a children’s boutique and now a shop solely dedicated to cupcakes and candy.

Every cupcake leaves the shop in a pink box—and Stephanie’s favorite, the Leopard Cupcake, is filled with creamy caramel and topped with cream cheese frosting and a chocolate toffee. Besides this drool-worthy sugary treat (along with the other six flavors and 40 candy varieties that are sold every day), she believes it’s the customer service that brings in and keeps customers, who have become close friends through the business.

Although Leopard Cupcake is recognizable around town, Stephanie knew her shop wouldn’t flourish based off of pure hope. And after a friend registered herself and Stephanie for Tory Johnson’s Spark & Hustle, the cupcakes had no excuse to fail.

“You can’t just hope your business succeeds or hope that it will make enough money,” Stephanie says. “It’s really up to you. Make a plan.” So that’s what she did—she dived into the philosophies that Tory Johnson teaches, and she constantly reminds herself that she has to hustle, to never become defeated, to make her business work.

She’s thankful for the Spark & Hustle conference and everything it gave her, including the confidence that someone like Tory Johnson is cheering her on to be the best entrepreneur she can be.

“The things I remember most are, ‘Rise above the ordinary’ and ‘Hope is not a strategy,” Stephanie says.

Leopard Cupcake was born from Stephanie’s love of baking and passion to succeed—even though the unknown of running a business is scary.

“I have overcome many things, and I knew if I put my mind to this, I could do it!”


Jessica Krampe is the digital managing editor for A graduate of the Missouri School of Journalism, Jessica has worked for news, entertainment, business and lifestyle publications. Outside of the daily grind, she enjoys happy hours, live music and traveling.

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