If You’re Not Your Biggest Competition, You Should Be


In the magazine bidness, like all bidness, there’s a lot of talk about the competition. If you’re at Acme Widgets, you’re keeping an eye on what City Widgets is up to. It’s logical.

Related: Top of Mind: 6 Ways to Stay Ahead of the Competition

But it’s flawed logic. The only competition between Acme and City is a race to the bottom to see who can sell widgets for less and drive the other out of business.

And that’s why SUCCESS, proudly, is not like the other magazines who occupy the same row at the newsstand. Because all publications have to be lumped into one category or another for the sake of organization, you’ll typically find us alongside Entrepreneur, Fast Company or Inc., and I think those are all great magazines. But we’re not trying to be like them. We instead try to be the best version of SUCCESS that we can be, just as you, the reader, try to be the best you that you can be.

Sure, we devote plenty of pages in this here magazine to entrepreneurial subjects, because the freedom that comes with being your own boss, for so many people, is part of what defines success. But what we offer is so much broader—we’re devoted to the pursuit of a more complete, better life, which includes fulfilling work, but goes far beyond it.

Take my favorite story in the September issue, for instance. In “Man Alone,” first-time SUCCESS contributor Michael Graff tells the tale of completing one of the world’s most perilous hiking trails. Why did he do it? Because we asked. Why did we ask? Because we wanted him to find out if he could.

Pushing yourself—for yourself—to be better and do more: That’s competition.

Related: Competition Can Push You to Do Incredible Things

This article originally appeared in the September 2016 issue of SUCCESS magazine.


Josh Ellis is the former editor in chief for SUCCESS magazine. Before joining SUCCESS in 2012, he was an accomplished digital and print sportswriter, working for the Dallas Cowboys Star magazine, the team’s gameday program, and DallasCowboys.com. Originally from Longview, Texas, he began writing for his hometown newspaper at 16.

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