Business

You know how to market your product or service, but do you know how to market yourself? You are the critical factor to successfully selling your product or service, so make sure your marketing medium and message aren’t outdated. It’s not just social networking. Facebook is no longer a site only used for reconnecting friendships…

Taxes are one of the most important issues facing small and growing businesses. IRS.gov— There's a section for businesses getting off the ground that includes a handing checklist and advice on choosing business structure. It's particularly helpful on important topics such as employee taxes and business tax deductions. In addition, it has a list of…

OK, first let’s acknowledge the elephant in the room: the recession. We’re in one. It’s frustrating and sometimes scary. Now that we have that out of the way, let’s get to the real issue: you. You are where you are today because of your choices. Sure, recessions, layoffs and stock tumbles have happened before and…

How to build your company’s dream team

A business plan is your road map to success—not just a tool used to attract funding. Taking the time to research your intended market, set goals and outline how you plan to reach those goals will help you base decisions on solid facts instead of your gut. If you are writing a plan for the…

I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales. At Ziglar Inc., we fully understand that anyone on our staff can make a sale and anyone on our…

In a half-century of business, T. Boone Pickens has gone full steam ahead in seeing and seizing opportunities, working hard, thinking innovatively and taking calculated risks. His fortunes have been down at times, and his key to bouncing back has involved building on what he learns from every experience. The Texas billionaire could choose to…

When Brian Scudamore was a kid, he didn’t have bookshelves piled high with stuff or toys scattered around his room—and his 4-year-old daughter sure won’t either. “In our house, we don’t have anything in our home that we don’t either use or love,” Scudamore says. “I don’t like junk.” But when Scudamore is at work,…

Just pick up any newspaper or watch any news program and you will see how many problems need to be solved. Take the energy crisis for example. Not only is it saddling businesses such as the airlines and freight industries, but those higher costs are being passed on to consumers through higher food costs and…