Trends & Insights
The Brand Move Apple, Duolingo, and Lego Refuse to Make
There’s always a new rule businesses are told to follow: Be on this platform. Sound like this brand. Move faster. Refresh everything. Ignore the rule, and you risk looking outdated. Follow it too closely, and you risk losing your core brand. Most companies don’t get the choice. They react. They adjust. They chase viral topics.
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Read the Full Article →“You measure success not by how different it looks but by how deeply it resonates. The real test of a rebrand isn’t visual polish; it’s psychological alignment.”
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