Editor’s note: This is the third post in the John Assaraf SUCCESS Entrepreneurial Blog Challenge. During the six-week blog series, John will issue specific challenges to readers to help their entrepreneurial pursuits. To receive these twice-weekly posts–every Monday and Thursday–directly to your inbox, click here to subscribe to the SUCCESS blog RSS feed.
Do you know…
• Who wants to purchase your products and services?
• Why your customers come to you instead of your competition?
• Which group of people you love to work with and have as clients?
Watch this video to learn why it is so important to identify your ideal client.
Do you know who your ideal client is?
Stop focusing on trying to be everything to everyone. If you talk directly and precisely to your ideal client, you’ll stand out from your competition and start selling your product or service to people who…
• Want what you have
• Need what you have
• Keep coming back to buy from you
• Refer more customers to your business
Once you create a profile of your ideal client, you can focus your energies where they will have the most impact on your bottom line.
Want to learn more about how to grow your business and achieve success? Download the free “How to Attract More Clients – The Fundamentals” white paper by OneCoach exclusively for SUCCESS magazine blog readers.