It seems as though every week we’re hearing about a new photo or video that’s gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind going viral. Citing his experience working with celebrities like Taylor Swift and Rihanna, Kane tells Brilliant Thoughts host Tristan Ahumada how to create content people love, the biggest factors that play into virality and what approaches to avoid when posting online.
Hook Point—and its focus on research and insight into what drives performance—has lent Kane an in-depth understanding of the nuances of different social media sites and the factors required to attain success on each. Now, Kane and Ahumada discuss those nuances, the elements required to hook and retain audiences, what to practice as a new content creator and the secret to balancing facts, feeling and fun for optimal engagement.
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Tristan Ahumada is the People Editor for SUCCESS, operates Lab Coat Agents as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expansion teams in the U.S. (in different brokerages), owner in one Brokerage, currently sits on different boards for tech companies, and is also an international speaker. His love for technology and systems pushes him to test and use the latest products for growth for all businesses around the world including Real Estate Agents/Brokers. Tristan is from Southern California where he currently lives with his wife and two kids.