The No-Nonsense Mindset That Made Tom Bilyeu Successful

UPDATED: April 17, 2020
PUBLISHED: August 14, 2017

Information is life changing. Tom Bilyeu, co-founder of Quest Nutrition and Impact Theory, has used it to do amazing things, like boost Quest Nutrition to a more than $1 billion valuation. To make these kind of strides, Bilyeu says you have to know why you do what do. Once you’ve figured out your purpose, it’s all about sending the right message?whether that’s in business or within in your own mind.

Related: 3 Mental Upgrades That Will Propel You to Achievement

These powerful messages come from a game Bilyeu likes to play, deliberately coined No B.S., What Would It Take? It’s the same line of thinking he used to build Quest Nutrition, digging deep for a solution to the kind of generational thinking that causes families to eat poorly for decades. For entrepreneurs looking to connect with consumers, Bilyeu says you have to keep looking for ways to give people what they want. From informative podcasts to captivating videos, you literally have to do whatever it takes.

“The answer was to leverage their behavior,” Bilyeu says. “People consume content?that’s just the truth… Finding those foundational things about human nature is always going to be powerful.”

Related: Tom Bilyeu will share more innovative ideas at the next SUCCESS Live event Sept. 8-9 in Long Beach. Get your tickets here.

Explore more SUCCESS Talks videos by topic on SUCCESS magazine”s YouTube Channel, featuring thought-leaders, authors, entrepreneurs and respected researchers in the fields of human psychology, brain health, relationships and more, who share the tried-and-true tenets of human achievement and success.

Running time: 14:11

Journalist, podcaster and southpaw Shelby Skrhak is the former director of digital content and social media for Before joining SUCCESSmagazine, Shelby launched the weekly suburban newspaper Plano Insider, and covered topics ranging from cops and courts to transportation and fashion. Her handwriting should be a font.