Start Small, Win Big 2012: Your Wk 4 Action Plan

Your Week 4 Action Plan

For Week 4 (Feb. 13), read the February 2012 issue for Step 4: Own Your Destiny. Then check your inbox for the Feb. 13 Start Small Win Big newsletter.

This week’s assignment is discovering your brand name and create a three-goal strategy to fulfill your brand ideal.


Brand Brainstorming

What industry is your business in?

What are your competitors’ slogans or monikers?

What keyword is common in your industry?

Off the top of your head, what slogans come to mind that describe you?


Three-Goal Strategy

Sure, there’s a thousand things you need to do to make your small business successful, but let’s narrow it down to three.

What three specific goals would help your accomplishment?


COMMENT below with your answers and find inspiration from others.


Tory Johnson is CEO and founder of Spark & Hustle, a weekly contributor on ABC's Good Morning America and a contributing editor of SUCCESS magazine.

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