9 Things More Important Than Money

UPDATED: October 7, 2023
PUBLISHED: March 12, 2022
9 Things More Important Than Money

We all know the value of having money, especially as entrepreneurs. But we also know there are people who started enterprises with no money, who went on to make fortunes. So how did they do it?

I believe there are nine things that are more valuable than capital, things that can lead straight to your success:

1. Time

Time is a treasure—the time you set aside not to be wasted, not to be given away. The time you set aside to be invested in something that brings value to the marketplace with the hope of making a profit, that’s capital time.

How valuable is time? Time properly invested is worth a fortune; time wasted can be devastation. Time invested can perform miracles—so invest yours.

2. Desperation

My friend and mentor Bill Bailey went to Chicago as a teenager after he got out of high school. And the first job he got was as a night janitor. Someone said, “Bill, why would you settle for night janitor?” He said, “Malnutrition.” His first job might have been night janitor, but he went on to receive the Horatio Alger award and become rich and powerful—one of the great examples of lifestyle that I know.

Desperation can be a powerful incentive when you say: I must. You work toward whatever you can possibly get when you get hungry. You go to work somewhere—it doesn’t matter where.

3. Determination

I have another friend, Lydia, whose first major investment in her new enterprise was also desperation. She needed to feed her kids—so she invested $1 in something she believed in. That $1 was used to buy a few flyers so she could make a sale at retail, collect the money and then buy the product wholesale to deliver back to the customer.

First Lydia said, “I must find a customer”—desperation. Second, she said, “I will find someone before this first day is over”—determination. And sure enough, she found someone. Determination says: I will.

4. Courage

If you’ve only got $1 and a lot of courage, you’ve got a good future ahead of you. Because humans can do the most incredible things no matter what happens—courage in spite of, not because of, circumstances.

5. Ambition

With courage, Lydia made three or four more sales. And once she got going, ambition took over. She thought, If I can sell three, I can sell 33. If I can sell 33, I can sell 103. Lydia was dazzled by her own dreams of the future.

6. Faith

At this point, Lydia began to believe she had a good product, a good company. And then she started to believe in herself—Lydia, a single mother, two kids, no job. My gosh, I’m going to pull it off! Her self-esteem started to soar.

Faith is an investment that cannot be matched. Money can’t touch it. What if you had a million dollars and no faith? You’d be poor. You wouldn’t be rich.

7. Ingenuity

The reason Lydia is a millionaire today is because of her ingenuity—she put her brains to work.

Probably up until now, you’ve put about 1/10 of your brainpower to work. What if you employed the other 9/10? You can’t believe what can happen. Humans can come up with the most intriguing things to do.

What’s ingenuity worth? A fortune. All you need is a $1 and plenty of ingenuity. Figuring out a way to make it work, make it work, make it work.

8. Heart and Soul

Heart and soul is like the unseen magic that moves people—moves people to make decisions, moves people to act, moves people to respond.

What is a substitute for heart and soul? It’s not money, because heart and soul is more valuable than a million dollars. A million dollars without heart and soul? You have no life. You are ineffective.

9. Personality

My mentor Bill Bailey taught me, “You’ve got to learn to be just as comfortable, Mr. Rohn, whether it is in a little shack in Kentucky having a beer and watching the fights with my friend Winfred, or in a Georgian mansion in Washington, D.C., as the senator’s guest.”

You’ve got plenty of personality. You’ve just got to spruce up and sharpen up it, develop it to where it is effective every day, at home anywhere, no matter who you talk to—whether it is a child or a businessperson, a rich person or a poor person. It makes no difference to you who is rich or who is poor. It’s about the chance to have a unique relationship with whomever. Have the kind of personality that’s comfortable, the kind of personality that’s never bent out of shape. Move with ease, with charisma, sophistication and humility.

With $1 and this list, the world is yours. It belongs to you, whatever piece of it you desire, whatever development you wish for your life. It’s the kind of capital that is more valuable than money and that can secure your future and fortune. Remember you lack not the resources.

This article was published in August 2015 and has been updated. Photo by @Chawki/Twenty20

This article originally appeared on JimRohn.com and has been republished with permission.