By Michael Port; illustrated by Jocelyn Wallace
April
Wiley; $45
Thanks to the visuals and concise advice, this illustrated workbook (a playbook for business owners) makes honing your self-promotion skills less daunting and more fun. While the book is mostly geared to those in search of speaking gigs, author Michael Port—a professional speaker and small-business coach with four other books to his credit—stresses that his method of client acquisition will work regardless of your business. The visual representations of business concepts will push you forward in your ventures, including gaining more clients and increasing your profits. The book is divided into four units: your foundation, building trust and credibility, simple selling and perfect pricing. Here, unlike other resources, you can see what you need to do, what strategies and techniques will propel your business to success. The exercises in Book Yourself Solid Illustrated will help you identify your strengths and focus your goals, and Port’s self-confidence will help you get fired up.
