Nancy Duarte on Empathy and Storytelling in Marketing

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Amid all the noise and clutter in our world today, the key to good marketing is to resonate with your audience. No one knows this better than Nancy Duarte, CEO, speaker and author of Resonate: Present Visual Stories that Transform Audiences. In an enthralling interview with former SUCCESS Publisher Darren Hardy, Duarte explains how to make your marketing stick.

 

This interview appears on the SUCCESS Talks Collection, available in the May 2013 edition of SUCCESS magazine.

Favorite quote:

“When someone says, “wow what you said really resonates with me,” what they’re saying is something you just said is making something inside of me ring as true. And the only way that you can make something inside of someone else ring as true is to know them and to have empathy for them and to spend a lot of time thinking about what their life is like.”

—Nancy Duarte

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SUCCESS Talks, the popular audio program included every month in SUCCESS magazine, is now available as a weekly podcast. We feature fascinating interviews with prominent business, creative and thought leaders such as Tony Robbins, Richard Branson, Tim Ferriss and Barbara Corcoran, and include key takeaways designed to help you put information into action.

Catch up on all individual episodes at SUCCESS.com/SUCCESSTalks or download the monthly SUCCESS Talks Collection with your magazine subscription.

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