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Marketing Tools: More Bang for Your Belt

Customer Relationship Management

The following automation software assists with all aspects of sales—lead management to analytics and forecasting.

» Sage ACT! Pro: $269.99 per user

» Maximizer (cloud-based version): from $39 per month per user

» Infusionsoft: $199-$499 a month

 

Presentation Aids

These tools facilitate presentations with video, images and more.

» Corel Presentations: Must purchase with WordPerfect Office Suite; $50-$400

» SlideRocket: Free-$360 per user per year

» SlideShare: Free-$49 per month

» SlideShark: Free app for iPhone and iPad

» ipico handheld projector: $129.99

 

Expense Management

Track receipts and expenses with ease.

» ExpenseCloud: Free-$399 per month

» BizExpense (Apple app): $1.99

 

Business-Card Scanning App

» ScanBizCards: $6.99

 

Social Media Tools

Need help scheduling and analyzing social media activities? Try one of these.

» TweetWhen: This Twitter app shows you what days and times you’re getting the most retweets. Free

» Tweriod: Also for Twitter, this app analyzes your tweets and your followers’ tweets to tell you the best time to send. Free

» Postling: This tool allows you to manage, see activity and schedule posts for all your social platform activity. $5 per month

» Buffer: A Twitter and Facebook app, Buffer helps you set up posts for sending on a schedule you set in advance, as well as share articles, trends and posts you find on the web. Free-$10 per month

» Social Bro: An in-depth app for Twitter, Social Bro enables you to see when followers are online, analyze your audience, manage contacts and figure out the best time to tweet. $6.95-$149 per month

» SproutSocial: This app allows you to monitor and manage social media conversations from Twitter, Facebook and LinkedIn in one inbox. $39-$99 per user

 

 

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