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Microsoft Just Put $2.5 Billion on People, Not Models
Discover how the smartest brands market, invest and grow.
Products are made in a factory but brands are created in the mind.
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Is Celebrity Marketing a Thing of the Past?
Studies have shown 73% of brands now choose micro-influencers over A-list celebrities, flipping the entire brand ambassador playbook.
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The AI Skill Microsoft Just Bet $2.5 Billion On
Microsoft is pouring $2.5 billion into human experts who can deploy AI—not better models. This movement signals that the real value lies within the people who make the models work.
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She Turned a Canceled Event Into Something Bigger
When her plans fell apart, Orlana Darkins Drewery changed who it was for. That decision built something bigger than she expected.
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