← Back to the archive
Glenn Sanford
Inside SUCCESSPublisher's Letter

Meet the SUCCESS Identity Upgrade™ (and help me dial it in)

10 free spots to test something new—an audio novella narrated by the person you’re becoming.

Glenn SanfordManaging Director & Publisher, SUCCESS® Enterprises
Edition №10

Keep building what matters.

Glenn

Dear SUCCESS family,

I’ve spent the last year in this newsletter talking about building with AI. What it can actually do. How fast the tools are moving. How we are completely reorganizing SUCCESS around that reality.

Today is about something we actually built. And I need a favor.

We created something called the SUCCESS Identity Upgrade™. I am looking for ten people to be the first to test it.

Here is how it works. You fill out an intake form with exactly 23 questions. We don’t want the résumé version of your life. We want the real one. What room you sit in the most. The habit you’d kill today if you could. The exact voice in your head when you are hardest on yourself.

Then we ask about three years from now. Not a private jet fantasy. A believable Tuesday morning. The work you’re doing. The thing you finally stopped chasing.

Then we send something back.

It isn’t a coaching plan. It isn’t a worksheet. It is a roughly 90 - 120 minute audio novella broken into twelve chapters. It is narrated by you, three years from now, looking back at the person you are today.

It is hard to explain until you hear it. The narrator isn’t some guru telling you what to do. It is your own future self remembering you. Remembering the coffee mug in your hand at 6:47 a.m. Remembering the late-night habit you hadn’t kicked yet. Speaking about you in the past tense, with the kind of affection you only have for a version of yourself you’ve already outgrown.

Here is why we built it this way.

You don’t cross the gap between who you are and who you want to be by getting more information. You already know what to do. The problem is that your future self lives in your head as a fantasy, and your nervous system ignores fantasies. It pays attention to memories.

So we built a way for you to live inside that future self for an hour or two. Vividly. With your own details. You listen to it until your brain starts filing that future under ‘things that happened’ instead of ‘things I hope for.' You finish listening, and without even deciding to, you start noticing the world the way that future person would. That is the whole mechanism. The story is the practice.

There is one piece I am obsessing over getting right: it has to be believable.

If you tell us you are behind in life, we don’t narrate you onto a yacht. We narrate the version of you that sits right at the edge of what you can actually believe. Meaningful work. A body that doesn’t hurt. Relationships that got closer. If a vision is too far outside your reach, it collapses under the weight of your actual life. If it sits right at the edge, it expands what is possible.

Getting that calibration perfect for real people is exactly what I need help with.

So here is the ask:

I want to run ten of these. Completely free for the first ten people who raise their hand. In exchange, I want the unvarnished truth after you listen. What landed? What felt off? Where did the future self sound like you, and where did we miss the mark? And most importantly: what would make this worth handing to someone you care about?

We are early. The product works. But it only gets genuinely good if I put it in front of people who won’t sugarcoat the feedback.

If you want one of the spots, reply to this email (or email me at glenn@success.com) with the subject line SUCCESS Identity Upgrade. I will send you the link to the intake. You spend fifteen minutes answering those 23 questions honestly. A little while later, you get an hour or so of audio from the person you are becoming.

Then we figure out what needs fixing.

The first time I listened to my own version of this, it did something to me that a traditional goal-setting exercise never has.

Ten spots. First come. I’d love to have you be one of the people who helps us get it right.

Keep building what matters.

–Glenn

Glenn Sanford
Written byGlenn SanfordManaging Director & Publisher, SUCCESS® EnterprisesRead articles by Glenn