← Back to the archiveInside SUCCESSMonday Strategy

Are you chasing trends or building lasting value?

Discover why elite brands resist trend-chasing, how virtual influencers generate millions annually, and the secret to making AI sound authentically you.

Edition №1

There’s been a shift in how entrepreneurs accomplish tasks, and that trickles down into how you build a company.

Macauley KenneyEntrepreneur in residence and lecturer at MIT Sloan and MIT D-Lab
Lead
Why Top Brands Ignore the Latest Marketing Trends—On Purpose

Why Top Brands Ignore the Latest Marketing Trends—On Purpose

Apple, Duolingo, and Lego share one counterintuitive strategy that keeps them ahead of the competition. #BrandStrategy #Marketing

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