Chris Brogan on Online and Mobile Marketing

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Former SUCCESS Publisher Darren Hardy sits down with Chris Brogan, best-selling author of The Impact Equation: Are You Making Things Happen or Just Making Noise and Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, to discuss the importance of being human—even at a distance—when marketing in the online, mobile world.

 

This interview appears on the SUCCESS Talks Collection, available in the May 2013 edition of SUCCESS magazine.

Favorite quote:

“Talk to people, not about your dumb product. Talk about them. People want to be engaged. People want to be recognized.”

—Chris Brogan

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SUCCESS Talks, the popular audio program included every month in SUCCESS magazine, is now available as a weekly podcast. We feature fascinating interviews with prominent business, creative and thought leaders such as Tony Robbins, Richard Branson, Tim Ferriss and Barbara Corcoran, and include key takeaways designed to help you put information into action.

Catch up on all individual episodes at SUCCESS.com/SUCCESSTalks or download the monthly SUCCESS Talks Collection with your magazine subscription.

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